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Cultural framing of diabetes from a public health perspective: a comparative content analysis
(University of Missouri--Columbia, 2007)
This content analysis of 161 newspaper articles identified public health facts and socio-cultural schema within two Los Angeles County newspapers, La Opinión and the Daily News of Los Angeles. It extended Rodgers and ...
Identities on the line : youth, internet use, and citizenship in Kyrgyzstan
(University of Missouri--Columbia, 2008)
implications for citizenship. The study adds knowledge from the Central Asian context to recent theoretical work on "cultural citizenship," which posits alternative, global citizenship practices. Implications for global journalism studies and for media...
Information processing of religious symbols in breast cancer advertisements among African American women
(University of Missouri--Columbia, 2007)
, the survival rate of African American women with breast cancer compared to White women continues to decrease (American Cancer Society, 2005). This research study attempted to address this issue by examining information processing of religious symbols in breast...
A quantitative content analysis of errors and inaccuracies in Missouri newspaper information graphics
(University of Missouri--Columbia, 2009)
This quantitative content analysis examined a total of 143 infographics in 201 issues of 42 daily newspapers. Of the 143 infographics examined, 57 errors were identified. The study concludes the overwhelming majority of ...
The credible brand model : the effects of ideological congruency and customer-based brand equity on media and message credibility
(University of Missouri--Columbia, 2008)
This study proposes and tests the credible brand model (CBM), a model that explicates the processes by which media audiences make credibility judgments about media outlets and their products. The primary postulate of the ...
William Apess, Elias Boudinot, and Samuel Cornish : Native Americans and African-Americans looking for freedom of expression, representation, and rhetorical sovereignty during the age of Jackson
(University of Missouri--Columbia, 2006)
, despite pressures that put some limits upon that freedom of expression and form of sovereignty. Pequot writer William Apess, Cherokee editor Elias Boudinot, and African-American editor Samuel Cornish sought and practiced the right to represent themselves...
Do readers believe what they see? : reader acceptance of image manipulation
(University of Missouri--Columbia, 2009)
This study uses a random public sample to measure the level of acceptance the public has of various kinds of image adjustment/manipulation, to discover how frequently the respondents believe the same manipulations are ...
Can public relations professionals help span the boundaries between scientists and journalists, and does this function help increase accuracy of news articles about public health?
(University of Missouri--Columbia, 2008)
A function of public relations professionals working for public health agencies is to perform a boundary-spanning role, facilitating communication between public health professionals and the news media. The purpose of this ...
The military versus the press : Japanese military controls over one U.S. journalist, John B. Powell, in Shanghai during the Sino-Japanese war, 1937-1941
(University of Missouri--Columbia, 2008)
Military controls over journalism and journalists during wartime have long existed in various forms. As multinational relations become more complex during a war, the military controls can extend beyond the journalists of warring countries...
Castor oil and orange juice: how John H. Johnson fed news to black America
(University of Missouri--Columbia, 2007)
In the mid-1940s, publisher John H. Johnson did not like the image of African Americans that was projected by mainstream, white-owned media. He felt the image constructed was too limited and stereotypical. He also felt ...
Testing a model of resource assessment as a basis for developing strategic communication plans
(University of Missouri--Columbia, 2008)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] This thesis proposes to build a theoretical framework, a Model of Resource Assessment, which can help Public Relations practitioners to perform better ...
Securitization as a theory of media effects : the contest over the framing of political violence
(University of Missouri--Columbia, 2007)
This dissertation proposes a particular form of media framing effect from securitization, a process in which political actors seek to create consensus about security related issues such as terrorism and immigration by ...
The user-generated dilemma : can the ways in which media organizations publish audience contributions affect the way the audience feels about the site and their intention to contribute?
(University of Missouri--Columbia, 2009)
More and more media organizations are using the Internet to ask their audiences to submit stories, comments and photographs, but they are seemingly doing it without understanding the implications of their actions. This ...
Penetration of innovation : taming the unexplored interactions between information, knowledge and persuasion in the innovation-decision model
(University of Missouri--Columbia, 2006)
Building upon Everett Roger's theory of Diffusion of Innovations, foraging into knowledge acquisition theories, and leaning heavily onto the new communication perspectives opened by New Media, the present study aims to ...
An ecological systems approach to reduce children's encounters with obscenity on the internet
(University of Missouri--Columbia, 2007)
This dissertation explores how to reduce children's encounters with obscenity on the Internet. Congress has been trying to shield children from encountering online obscenity and some of Congress' attempts failed because ...
Examining the effects of blame vs. attack anti-tobacco messages using the limited capacity model of motivated mediated message processing
(University of Missouri--Columbia, 2007)
Previous research using cognitive and persuasive measures posits that traditional blame anti-tobacco advertisements which conceptualize smoking problems and consequences as caused by the individual are superior to the new ...
Motivations and impression management : predictors of social networking site use and user behavior
(University of Missouri--Columbia, 2008)
This paper applied the uses and gratifications theory to the social networking site, Facebook, in an effort to examine the predictive power of consumers' motivations with regards to site use and behaviors towards advertisements ...
Between the Eagle and the Bear : coverage of U.S. - Russian foreign policy disputes in Russian ethnic media in the U.S.
(University of Missouri--Columbia, 2008)
Despite its long history, Russian ethnic press in the United States is an untapped area in media research. This study had two goals: to address this research gap and to shed light on the ethnic and political identity of ...
Advertising to Boomers, Gen Xers and Gen Ys
(University of Missouri--Columbia, 2007)
. Participants were asked to critique the ads, and comments were compared among those the ad was intended to target and unintended target demos. The focus group findings were then used as a basis for qualitative interviews with six practicing ad agency...
Point of view : examining the magazine industry standard
(University of Missouri--Columbia, 2009)
that incorporates framing, explanatory journalism, tone, voice and analysis. Apart from framing theory, the concept of pragmatic objectivity and the history of the medium were used to better understand point of view. Editors and writers were divided into five groups...