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How heritage storytelling at distilleries creates a competitive advantage on the Bourbon market
(University of Missouri--Columbia, 2022)
The whiskey distillery industry has been going through a massive growth the past few years. The $8.6 billion industry has a following of novel, loyal and avid consumers that are willing to pay a pretty penny for a bottle. ...
How to build trust in NFT communities : an analysis of strategies to build trust and commitment in NFT projects
(University of Missouri--Columbia, 2022)
[EMBARGOED UNTIL 7/1/2023] In 2021, the popularity of non-fungible tokens or NFTs exploded as sales reached over $17.7 billion (Non-fungible.com, 2021). An NFT represents a unique digital asset that cannot be replicated ...