Search
Now showing items 1-3 of 3
Ease the résistance : the role of narrative and other-referencing in attenuating psychological reactance to persuasive diabetes messages
(University of Missouri--Columbia, 2010)
on family and friends rather than the individual (i.e., other-referencing) can effectively attenuate reactance. In the context of reactance-inducing print messages promoting healthy diet and physical activity for adult diabetics (N = 58), narrative and other...
Get in the game : the effects of game-product congruity and product placement proximity on game players' processing of brands embedded in advergames
(University of Missouri--Columbia, 2008)
This study examined the effects of congruity and proximity on game players' brand memory, attitude toward the brand, and resources available at encoding for advergames. A 2(congruity) x 2(proximity) x 2(advergame) ...
Examining the effects of blame vs. attack anti-tobacco messages using the limited capacity model of motivated mediated message processing
(University of Missouri--Columbia, 2007)
Previous research using cognitive and persuasive measures posits that traditional blame anti-tobacco advertisements which conceptualize smoking problems and consequences as caused by the individual are superior to the new ...