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The socially filtered media agenda : a study of agenda setting among news outlets on Twitter
(University of Missouri--Columbia, 2010)
through the TweetMeme aggregator, and a content analysis of the main Twitter feeds of three legacy news outlets The New York Times, CNN and NPR for nineteen days in September of 2009. The results showed a significant difference in the frequency of new...
The credible brand model : the effects of ideological congruency and customer-based brand equity on media and message credibility
(University of Missouri--Columbia, 2008)
This study proposes and tests the credible brand model (CBM), a model that explicates the processes by which media audiences make credibility judgments about media outlets and their products. The primary postulate of the ...