Search
Now showing items 1-2 of 2
Testing the efficacy of self-determination theory as a counter-propaganda interdiction tool
(University of Missouri--Columbia, 2019)
as an expansion into human communication and persuasion theory. It also yields practical benefits by providing some initial evidence into a potential valuable counterpropaganda tool that can be employed as strategic communication on a mass level....
Does being real pay off? : examining the impact of perceived authenticity in crisis communication
(University of Missouri--Columbia, 2019)
This study examines whether communicating with authenticity in a crisis situation can help produce more successful post-crisis results and if the type of crisis apology impacts the relationship between authenticity and ...