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The memeification of "woke culture": a multimodal critical discourse analysis of its articulation in Essence; O, The Oprah Magazine; and Teen Vogue
(University of Missouri--Columbia, 2022)
, and class in lifestyle journalism. Then, I discuss the memeification of the concept across the sample and its negotiation between communicating and commodifying social consciousness. Finally, I suggest future lines for research and challenge women...
Players in the parasocial: Athletes impact on advertising through parasocial interactions
(University of Missouri--Columbia, 2017)
placement on Forbes list of The NBA Endorsement All Stars in 2016. A content analysis including posts and comments from Curry's verified Facebook page during the 2015-2016 and 2016-2017 regular NBA seasons will be used to analyze the type of advertising...
"Hollywood and beyond" : an intersectional analysis of how Teen Vogue covered the #MeToo movement
(University of Missouri--Columbia, 2018)
Using Crenshaw's theory of intersectionality as a lens of analysis, this study asks how the teen magazine Teen Vogue reported on the rise of the #MeToo movement and how intersections of race, class and gender were represented ...
How interactive infographics foster audience engagement
(University of Missouri--Columbia, 2018)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] Interactive infographics serve as a container that helps store and present information for journalists and newsrooms to the audience. The increasing ...
Masculinity and the national hockey league: Hockey's gender constructions
(University of Missouri--Columbia, 2017)
As a part of gender studies, academics have shone a spotlight on hegemonic masculinity in Western society. One of the places where hegemony is most prevalent is in sports culture. The research in this document seeks to ...
A world in flux : journalistic change in science journalism
(University of Missouri--Columbia, 2018)
As modernity undergoes radical changes, a narrative of journalistic change has emerged in journalism research. One way that journalistic change has been conceptualized is in terms of a shift from a high modern to a liquid ethos (Deuze, 2005, 2017...
A survey of brand co-creation and online brand community engagement with U.S. consumers
(University of Missouri--Columbia, 2020)
and White American SNS users. To the researcher's knowledge, this is the first study to evaluate both brand co-creation and OBC engagement within the context of SNSs. The study contributes to branding and advertising research and practice by examining what...
Picturing race in local newspapers
(University of Missouri--Columbia, 2019)
The American news media has been criticized for failing to accurately reflect the country's racial diversity. Previous research has found that large broadcast and print news outlets overrepresent the White population, while ...
From saving face to saving lies : prioritizing the public in public relations
(University of Missouri--Columbia, 2021)
Traditional crisis communication literature emphasizes how organizations can use communication to preserve their image after a negative event. From image restoration theory to the situational crisis communication theory, ...
Human vs. machine as message source in advertising: examining the persuasiveness of brand influencer type and the mediating role of source credibility for advertising effectiveness in social media advertising
(University of Missouri--Columbia, 2022)
, and creative expression across social networks" (McMillan and Childers, 2017, p. 52). Influencer marketing is a crucial component of social media marketing, which is projected to become a $10 billion market by 2023 (Tan, 2019). The primary contribution...
God's words in the language of men : the professionalization of the Southern Baptist Press
(University of Missouri--Columbia, 2019)
and the SBC's further shift to the theological and political right affected Southern Baptist journalism. Southern Baptist newsworkers lived their religion through the practice of journalism in spite of the denomination's institutional barriers. Freedom...
Remembering Ali : a study of print media's framing of Muhammad Ali's death
(University of Missouri--Columbia, 2018)
Did the Louisville Courier-Journal and The New York Times do Muhammad Ali's legacy justice in their obituary and memorial coverage during the week after his June 3, 2016, death, or were the contextual complexities surrounding Ali's narrative...
Participatory effects of political satire revisited in the age of digital media : the role of hard news, political expression and social media
(University of Missouri--Columbia, 2019)
This study examines the participatory effects of political satire, specifically late-night talk shows, in the age of digital media. Based on the O-S-R-O-R (background Orientation-Stimulus-Reasoning-outcome Orientation-Response) ...
In self defense : black female journalists' advocacy in the Cold War
(University of Missouri--Columbia, 2018)
"Mary Church Terrell, Black female journalist and civil rights activist, stood in front of the United Nations board in Lake Success, New York, on Sept. 21, 1949, to present a brief on Rosa Lee Ingram. Ingram and her two ...
How depictions of race and a magazine's mission have changed over time: a summative content analysis of cosmopolitan magazine covers
(University of Missouri--Columbia, 2021)
In media imagery, women are often viewed as sexual objects rather than depicted as human beings, a term coined as the objectification theory (Fredrickson & Roberts, 1997). However, women are not a monolith and intersectional ...
Using communicative patterns to predict Twitter users' social capital, likability, and popularity gains with natural language processing
(University of Missouri--Columbia, 2021)
Social media constructs a computer-mediated public space where individuals' visibility and influence can be quantitatively measured by the number of likes, retweets, and followers they receive. These metrics serve as a ...
If it feeds, it leads : eating, media, identity, and ecofeminist food journalism
(University of Missouri--Columbia, 2021)
This project explored contemporary food journalism and placed it in the larger context of American history, asking how such media made eating a matter of public concern. In other words, it asked: how does food journalism invite us to our eating...
Mass media and muscle: the impact of social media on young adult men's everyday experiences and body dissatisfaction - a qualitative inquiry
(University of Missouri--Columbia, 2022)
Intention: The purpose of this thesis is to examine young men's body dissatisfaction, as men are typically marginalized as a population less susceptible to developing body image issues and eating disorders. The purpose of ...
On equity and authenticity: decolonizing imagery of nigeria
(University of Missouri--Columbia, 2021)
The negative narratives surrounding African affairs in Western media have been documented in numerous studies, but the work processes between African journalists and Western media have been less examined. This study focuses ...
A content analysis of word choice in social media news coverage of mass shootings
(University of Missouri--Columbia, 2020)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This study examined how news organizations utilized Twitter to report on the 2018 shooting at Marjory Stoneman Douglas High School in Parkland, Florida. ...