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Players in the parasocial: Athletes impact on advertising through parasocial interactions
(University of Missouri--Columbia, 2017)
messages and the effectiveness of the athlete/audience interactions. The goal of this study is to establish whether parasocial interaction can serve as an effective advertising tool. The results of this study could imply that advertisers will benefit from...
A study of the portrayal of female on-air talent on Spanish language television news
(University of Missouri--Columbia, 2017)
Research on Hispanics in the media reveal they are shown in stereotypical roles, wearing tight, sexy clothing and excessive accessories. This research was conducted from a cultural position and used feminism as a theoretical ...
Searching for superwomen : female fans and their behavior
(University of Missouri--Columbia, 2017)
In the last decade, comic books and comic book fan culture have become more popular in mainstream culture, with TV shows and movies depicting both comic book characters and comic book fans. However, very little has been ...