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Does being real pay off? : examining the impact of perceived authenticity in crisis communication
(University of Missouri--Columbia, 2019)
. The theoretical framework is centered around the contingency theory of accommodation, the situational crisis communications theory, and findings from other fields on the impact of authenticity. Authenticity is hypothesized to have a positive effect on post...
Pertinacious image : investigating a dimension of image management in sports public relations
(University of Missouri--Columbia, 2010)
Seeking to explore new areas of image management, this dissertation applied the constant comparative method to in-depth interviews of sports public relations practitioners. The result is the discovery of a new concept not found in current image...
Testing the efficacy of self-determination theory as a counter-propaganda interdiction tool
(University of Missouri--Columbia, 2019)
-determination theory (SDT) of human motivation, adapting it for usage in a strategic communication context. It was proposed that a new type of counterpropaganda could be employed to interdict the effects of propaganda at the psychological level. The SDT mechanism...