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A study of how political candidates use persuasive messages on Twitter, specifically toward women voters
(University of Missouri--Columbia, 2019)
, the researcher discovered three main themes: ethos, acclaim, and leadership qualities. The majority of the tweets posted by the six candidates were designed to persuade the voter that the candidate was more favorable than others, more appealing, and typically...
Dynamic framing processes between an organization and its audience : an examination of the Equifax cybersecurity crisis
(University of Missouri--Columbia, 2019)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI--COLUMBIA AT REQUEST OF AUTHOR.] During a crisis, public relations professionals not only need to decide how they will frame a crisis with specific messaging, but also need to be prepared to adjust...
Does being real pay off? : examining the impact of perceived authenticity in crisis communication
(University of Missouri--Columbia, 2019)
. The theoretical framework is centered around the contingency theory of accommodation, the situational crisis communications theory, and findings from other fields on the impact of authenticity. Authenticity is hypothesized to have a positive effect on post...
Evolution of environmental news and the 'coconut wireless' : a study of the communication methods and strategies of environmental nonprofits on Kau'i
(University of Missouri--Columbia, 2019)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI--COLUMBIA AT REQUEST OF AUTHOR.] Catastrophic environmental news bombards us on a regular basis, yet, issues from human impact persist. Despite the number of environmental ...
Textual analysis of online magazine framing of screen time use in young children
(University of Missouri--Columbia, 2019)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] In the United States alone, children's access to portable digital technology, like smartphones and tablets, has risen from 52% in 2011 to 98% in 2017, ...
Testing the efficacy of self-determination theory as a counter-propaganda interdiction tool
(University of Missouri--Columbia, 2019)
-determination theory (SDT) of human motivation, adapting it for usage in a strategic communication context. It was proposed that a new type of counterpropaganda could be employed to interdict the effects of propaganda at the psychological level. The SDT mechanism...
Framing the US-China trade war : a content analysis of news frames used in the United States and Chinese media
(University of Missouri--Columbia, 2019)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This current study explored a comparative analysis of how the United States and China media framed the US-China trade war. The United States and China ...
God's words in the language of men : the professionalization of the Southern Baptist Press
(University of Missouri--Columbia, 2019)
Although religion is and has been an integral aspect of society, its journalism has been overlooked. Media scholars have viewed the religious press as less worthy and less professional than its commercial counterparts, ...
Indicators of journalistic role performance on Last Week Tonight
(University of Missouri--Columbia, 2019)
The purpose of this study was to analyze how John Oliver, the television host of HBO's Last Week Tonight, adopts journalistic role performance throughout the long-form segments of his program. Last Week Tonight, a satirical ...
"Sin mujeres no hay revolución" : transversal feminist politics in the digital mediated activism of the Argentine collective Ni una menos
(University of Missouri--Columbia, 2019)
While the advent of the Internet and digital social networks has opened opportunities for global connectivity, participation, and broadcasting to agents outside the media, corporations and the state, inequities structuring ...
Moderators' modus operandi : a rhetorical, qualitative analysis of the 2016 presidential debate moderators
(University of Missouri--Columbia, 2019)
in the debate and not as much on the journalist moderators who guide the debates. This study examines the four journalists who were at the center of the 2016 presidential debates between Donald Trump and Hillary Clinton -- Lester Holt, Anderson Cooper, Martha...