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Gender, leadership and public relations
(University of Missouri--Columbia, 2008)
Women dominate public relations, making up 70 percent of its work force; however, women only fill 20 percent of the top leadership roles in major agencies. The issue of gender and leadership in public relations needs to shift toward those women who...
A study of how political candidates use persuasive messages on Twitter, specifically toward women voters
(University of Missouri--Columbia, 2019)
, the researcher discovered three main themes: ethos, acclaim, and leadership qualities. The majority of the tweets posted by the six candidates were designed to persuade the voter that the candidate was more favorable than others, more appealing, and typically...
Trained to censor? : a study of student expression issues in Missouri principal preparation programs
(University of Missouri--Columbia, 2010)
student expression and how those issues are presented in their courses. Finally, a statewide survey of public high school principals measured administrator knowledge of and attitudes toward both student expression and their leadership training. The results...
Revisiting fund-raising encroachment of public relations in light of the theory of donor relations
(University of Missouri--Columbia, 2008)
This qualitative study of public relations and fund-raising practitioners in charitable organizations found fund-raising encroachment of public relations occurring at a rate roughly comparable to levels documented in the first studies...
A study of internal change communication practices : message, media, channel and approach
(University of Missouri--Columbia, 2010)
In a time when organizational change is occurring more frequently with higher stakes for implementing change successfully, it is critical for internal public relation practitioners to develop communication strategies using activities that are most...
The role of public information officers in local American government
(University of Missouri--Columbia, 2020)
Public information officers (PIOs) see themselves as the liaison between the agency they represent and the public. They come from various backgrounds including broadcast and print journalism, for profits and the advertising world while others seek...
Media performance and democratic rule in East Africa : agenda setting and agenda building influences on public attitudes
(University of Missouri--Columbia, 2008)
attitudes could be undermined by regional variations in political experiences with the central government; and that public opinion could be shaped by regional alignment, ethnicity, political identity, and level of education. A total of 1,395 respondents from...
Newspaper management training and attitudes : a survey of managing editors and human resource directors on management training and attitudes toward management in newspapers
(University of Missouri--Columbia, 2009)
Surveys of managing editors and human resource directors at U.S. newspapers were conducted to quantify management training, ascertain hiring practices, and probe attitudes about management training. The response rate of ...
Framing journalists' kidnappings : a textual analysis of news frames from U.S. and U.K. newspapers covering journalists' kidnappings in the Middle East
(University of Missouri--Columbia, 2010)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] A textual analysis studied U.S. and U.K. newspaper articles written about journalists kidnapped while reporting in the Middle East to uncover news frames, explore differences...
Managing "Amazonia": a cultural case study of female leadership at the Sarasota Herald-Tribune
(University of Missouri--Columbia, 2004)
This ethnographic study, the first comprehensive examination of a newspaper managed by women at its highest levels, found that female leaders made some differences in newsroom management and culture, and, to a lesser degree, newspaper content. Based...
This is not a moment. This is a movement : how national newspapers reported 2015 protests against racism at the University of Missouri
(University of Missouri--Columbia, 2018)
's death, which had garnered favorable public attention. Communications professor Melissa Click derailed national coverage at MU, however, prompting the newspapers to rely more heavily on the paradigm in their follow-up coverage of the protests....
The role of duty-based ethics in public relations: an ethical justification model for the actions of crisis communicators
(University of Missouri--Columbia, 2007)
This thesis explores how duty-based ethics can aid in explaining how public relations professional employed by corporations communicate with external publics, especially when organizations are faced with crises. A content analysis examined whether...
Dynamic framing processes between an organization and its audience : an examination of the Equifax cybersecurity crisis
(University of Missouri--Columbia, 2019)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI--COLUMBIA AT REQUEST OF AUTHOR.] During a crisis, public relations professionals not only need to decide how they will frame a crisis with specific messaging, but also need to be prepared to adjust...
The tale of "Two Voices" : an oral history of women communicators from Mississippi Freedom Summer 1964 and a new black feminist concept
(University of Missouri--Columbia, 2007)
This study developed a new concept of Black Feminist thought and employs it to examine the intersection of press and communication practices among women involved in Mississippi Freedom Summer 1964. The study draws on oral ...
Fighting homophily, homosociability, and social capital: How women in advertising network
(University of Missouri--Columbia, 2017)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This study explores the experience of females in advertising and how gendered organizational practices, homophily and hegemonic masculinity impact a ...
An online disconnect : a case study of the effect of social media on a metropolitan newsroom's organizational culture
(University of Missouri--Columbia, 2013)
was not changing due to lack of leadership, communication, and a clear understanding of how to use social media....
Does being real pay off? : examining the impact of perceived authenticity in crisis communication
(University of Missouri--Columbia, 2019)
. The theoretical framework is centered around the contingency theory of accommodation, the situational crisis communications theory, and findings from other fields on the impact of authenticity. Authenticity is hypothesized to have a positive effect on post...
The SSORTR content management tool as a compass for the alumni magazine editor
(University of Missouri--Columbia, 2010)
The purpose of this research is to develop a content management tool that can assist college and university alumni magazine editors in discerning the types of stories that resonate with the various audiences their publications serve. This tool...
Can public relations professionals help span the boundaries between scientists and journalists, and does this function help increase accuracy of news articles about public health?
(University of Missouri--Columbia, 2008)
A function of public relations professionals working for public health agencies is to perform a boundary-spanning role, facilitating communication between public health professionals and the news media. The purpose of this research was to examine...
Left behind : a textual analysis of media frames from national tv journalists covering Hurricane Katrina's evacuation centers
(University of Missouri--Columbia, 2008)
Katrina. Journalists included those frames because of socialized news routines and because of what is called a "what-a-story" model. Those frames are discussed and broken down on a sentence structure level in each story....