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The role of duty-based ethics in public relations: an ethical justification model for the actions of crisis communicators
(University of Missouri--Columbia, 2007)
This thesis explores how duty-based ethics can aid in explaining how public relations professional employed by corporations communicate with external publics, especially when organizations are faced with crises. A content analysis examined whether...
A study of evaluation research in two public relations firms
(University of Missouri--Columbia, 2005)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] As more organizations employ public relations practitioners, evaluation research is needed to help practitioners prove their worth. Too often the evaluation step is skipped...
Smart, sultry and surly : a textual analysis of the portrayal of women scientists in film, 1962 - 2005
(University of Missouri--Columbia, 2009)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] The purpose of this study was to evaluate the portrayal of women scientists on film and what kinds of messages these films are sending about a woman's ...
Standards of objectivity : a comparison between daily and alternative newsweekly papers in three Ohio cities
(University of Missouri--Columbia, 2009)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] Journalism has professional standards. But should the standards practiced by daily newspaper journalists extend to their alternative newsweekly ...
A study of snark in news media
(University of Missouri--Columbia, 2009)
This study sought to examine the journalistic tone of snark. How does a snarky news tone affect audience reception among readers of both hard news and soft news stories? Specifically, the study sought to find how snark ...
What changes in media risk frames reveal about changing attitudes toward modern life: the case of the Greek Press, 1977-2004
(University of Missouri--Columbia, 2006)
Some social scientists note that Westerners have become disenchanted with their society, which they see as promoting industrial development and a soul less consumerism that are out of control and destroying the natural ...
Castor oil and orange juice: how John H. Johnson fed news to black America
(University of Missouri--Columbia, 2007)
publications regarding African Americans was too negative. He created Ebony magazine in 1945 to bring uplifting news to African Americans and to construct a more accurate image of that community. As a businessman, Johnson wanted to be successful in his venture...
The evolution of a beat: a case study of changes in environmental reporting from the 1970's to today as evident in coverage of three disastrous oil spills
(University of Missouri--Columbia, 2006)
The field of environmental journalism has significantly advanced since environmental issues emerged as topics of social and journalistic importance in the 1970's. Environmental reporters have become essential investigators ...