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"A good line of advertising:" the historical development of children's advertising as reflected in St. Nicholas Magazine, 1873-1905
(University of Missouri--Columbia, 2007)
Media researchers often assume that children's advertising began in the early days of radio and television broadcasting. In fact, it had begun nearly a half century earlier within the pages of children's magazines. One of the first magazines...
Point of view : examining the magazine industry standard
(University of Missouri--Columbia, 2009)
of view in their publications?" was posed to 11 magazine professionals, including writers and editors, using in-depth interview techniques. What emerged was a definition of the concept: Point of view is a journalistic technique found primarily in magazines...