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Art for our sakes: An analysis of arts coverage at city and regional magazines
(University of Missouri--Columbia, 2017)
The purpose of this research was to better understand how decisions about arts coverage are made at city and regional magazines and the value that these stories have to both the publications they appear in and the communities they are targeted...
Latinos in Missouri : the media role in the acculturation process
(University of Missouri--Columbia, 2008)
The influx of Hispanics into the United States is significant and will most likely continue to be important for some time to come. Many immigrate to Missouri and attempt to settle there, to form a home and to integrate themselves into the greater...
Revisiting fund-raising encroachment of public relations in light of the theory of donor relations
(University of Missouri--Columbia, 2008)
This qualitative study of public relations and fund-raising practitioners in charitable organizations found fund-raising encroachment of public relations occurring at a rate roughly comparable to levels documented in the first studies...
Testing a model of resource assessment as a basis for developing strategic communication plans
(University of Missouri--Columbia, 2008)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] This thesis proposes to build a theoretical framework, a Model of Resource Assessment, which can help Public Relations practitioners to perform better with a broader, yet...
A study of evaluation research in two public relations firms
(University of Missouri--Columbia, 2005)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] As more organizations employ public relations practitioners, evaluation research is needed to help practitioners prove their worth. Too often the evaluation step is skipped...
Cultural framing of diabetes from a public health perspective: a comparative content analysis
(University of Missouri--Columbia, 2007)
This content analysis of 161 newspaper articles identified public health facts and socio-cultural schema within two Los Angeles County newspapers, La Opinión and the Daily News of Los Angeles. It extended Rodgers and Thorson's (2001) crime...
Constructively managing conflict about open government : use of ombuds and other dispute resolution systems in state and federal sunshine laws
(University of Missouri--Columbia, 2009)
People seeking access to public records and meetings under state and federal open government laws have the right to sue in court to enforce them. But several jurisdictions also have alternative systems to handle disputes arising under public access...
Castor oil and orange juice: how John H. Johnson fed news to black America
(University of Missouri--Columbia, 2007)
publications regarding African Americans was too negative. He created Ebony magazine in 1945 to bring uplifting news to African Americans and to construct a more accurate image of that community. As a businessman, Johnson wanted to be successful in his venture...
Sgt. Pepper's Lonely Arts Club Band : a gatekeeping analysis of how music journalists approach and understand their audiences
(University of Missouri--Columbia, 2011)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] In this qualitative analysis, 10 music writers were asked questions about their processes, preferences and institutions, and the answers were constructed and examined with a...
The role of public information officers in local American government
(University of Missouri--Columbia, 2020)
Public information officers (PIOs) see themselves as the liaison between the agency they represent and the public. They come from various backgrounds including broadcast and print journalism, for profits and the advertising world while others seek...
Why people produce citizen-journalism : a qualitative analysis
(University of Missouri--Columbia, 2010)
can also fall under this rubric. This study answers the research question "Why do people produce citizen journalism?" To this end, four citizen journalists, affiliated with the citizen journalism publication Mymissourian.com, were interviewed...
Wingman, warrior, airman : branding the U.S. Air Force
(University of Missouri--Columbia, 2010)
Guard. The AF dominates air, space and cyberspace, yet its "brand" has never reached audiences as well as the Marine Corps or Army. As an AF public affairs officer, the purpose of this thesis is to examine the messages portrayed in the marketing campaign...
Defining characteristics of online-only news websites : a case study on the St. Louis Beacon
(University of Missouri--Columbia, 2010)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This thesis examines the ways that traditional newspaper journalism practice seeps into online-only news Websites. More specifically, this study focuses on The St. Louis Beacon...
Using conflict positioning as a pretreatment in the public's evaluation of crisis management
(University of Missouri--Columbia, 2007)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] By conducting a controlled experimental design, this study examined the effectiveness of conflict positioning, which was defined by Cameron (2004) as positioning an organization...
The soft sell : understanding the shared values initiative through the lens of the theory of planned behavior
(University of Missouri--Columbia, 2020)
This research provides an analysis of the Shared Values Initiative (SVI) through the lens of the Theory of Planned Behavior (TPB) in order to both better understand the program and to explore how an academic advertising theory can help shape foreign...
The patriotic impact of World War I on the Texas Posten, a Swedish-language newspaper
(University of Missouri--Columbia, 2010)
of the Allied cause. When the United States entered the war in April 1917, the federal government kept a watchful eye on foreign-language publications. Censorship legislation was passed, including the Espionage and Trading-with-the-Enemy acts, and the Committee...
Small newspapers, big changes: awareness of market-driven journalism and consequences for community newspapers
(University of Missouri--Columbia, 2005)
This study examines the attitudes of journalists at small newspapers toward market-driven journalism. The researcher queried 29 journalists at nine small Missouri newspapers. The author employed qualitative method using several data sets to examine...
Does being real pay off? : examining the impact of perceived authenticity in crisis communication
(University of Missouri--Columbia, 2019)
This study examines whether communicating with authenticity in a crisis situation can help produce more successful post-crisis results and if the type of crisis apology impacts the relationship between authenticity and ...
#LawrenceHive vs #TeamIssa: how Insecure fans use fandom communities to perform social and cultural identity
(University of Missouri--Columbia, 2022)
HBO hit-series Insecure became a social media sensation much like the web series that inspired it. The relatability and freshness of the characters made the show an instant standout among fans and critics in a market starved ...
The sounds of red and blue America: dissecting musical references to "red state" and "blue state" identity in print media during the 2004 presidental campaign
(University of Missouri--Columbia, 2006)
This thesis explores how the print media used references to music to indicate "red state" and "blue state" identity during the 2004 presidential campaign. Through a textual analysis of more than 30 newspaper and magazine ...