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Social media making a difference : an exploration contingency theory on Chinese government's social media crisis communication
(University of Missouri--Columbia, 2019)
analysis was conducted to examine the stances and crisis response strategies adopted by the Chinese government on Weibo. Two cases of different crisis types happened during the same time at the same geographic location, the 2017 Beijing eviction case...
What do the influencers think? : An analysis of brand-influencer relationships from health and fitness influencers' perspective
(University of Missouri--ColumbiaUniversity of Missouri--Columbia, 2021)
Social media influencers have become a popular brand marketing tool that many businesses are investing in, especially within the health and fitness industry. The interactivity and personalization of social media platforms ...
Insta-fit : an analysis of audience engagement with health and fitness influencers on Instagram
(University of Missouri--Columbia, 2022)
As influencers continue to grow in popularity, it is important to better understand how and why audiences choose to engage with influencers in the health and fitness category, as well as what characteristics of influencers ...
It's funny you should ask : an examination of professionals' perceptions of the use of humor in advertising
(University of Missouri--Columbia, 2019)
The relationship between creativity and authenticity as perceived through creative practitioners
(University of Missouri--Columbia, 2019)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.]