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Optimal marketing budgeting and benchmarking of platform firms
(University of Missouri--Columbia, 2009)
Platform firms are firms that increase social surplus by (1) catering to distinct groups of customers such that (2) members of at least one group wish to access the other group and (3) facilitating group-access more ...
Calling the shots in negotiations : the effects of self-efficacy, cognitive style, goal orientation, information about past performance, and opponents' behavior on negotiators' risk taking
(University of Missouri--Columbia, 2009)
Risk taking is a central element in negotiations. Currently, a significant amount of information exists as to different negotiators' techniques, behaviors, and styles. However, very little is known about their risk taking ...