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Social media making a difference : an exploration contingency theory on Chinese government's social media crisis communication
(University of Missouri--Columbia, 2019)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI--COLUMBIA AT REQUEST OF AUTHOR.] on the contingency theory of conflict management, this study explored how the Chinese government practices crisis communication on social ...
Exploring account managers' ethical perceptions : where is the line and how should we react
(University of Missouri--Columbia, 2019)
What do the influencers think? : An analysis of brand-influencer relationships from health and fitness influencers' perspective
(University of Missouri--ColumbiaUniversity of Missouri--Columbia, 2021)
Social media influencers have become a popular brand marketing tool that many businesses are investing in, especially within the health and fitness industry. The interactivity and personalization of social media platforms ...