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Social media making a difference : an exploration contingency theory on Chinese government's social media crisis communication
(University of Missouri--Columbia, 2019)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI--COLUMBIA AT REQUEST OF AUTHOR.] on the contingency theory of conflict management, this study explored how the Chinese government practices crisis communication on social ...
What do the influencers think? : An analysis of brand-influencer relationships from health and fitness influencers' perspective
(University of Missouri--ColumbiaUniversity of Missouri--Columbia, 2021)
Social media influencers have become a popular brand marketing tool that many businesses are investing in, especially within the health and fitness industry. The interactivity and personalization of social media platforms ...
It's funny you should ask : an examination of professionals' perceptions of the use of humor in advertising
(University of Missouri--Columbia, 2019)
Insta-fit : an analysis of audience engagement with health and fitness influencers on Instagram
(University of Missouri--Columbia, 2022)
acceptance. Female participants aged 18-24 reflect on their motivations for engaging with health and fitness influencers and the criteria they use to evaluate the influencers they follow....
The relationship between creativity and authenticity as perceived through creative practitioners
(University of Missouri--Columbia, 2019)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.]