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Choosing your own adventure : hyperlinks and their effects on memory
(University of Missouri--Columbia, 2008)
For this experiment, 39 students from a large Midwestern university were exposed to a total of ten articles, two main articles about 150 words in length, called parent page articles, and eight linked articles. Each of the articles contained four...
The effects of text complexity and complex graphical elements on readers' text comprehension of online science articles
(University of Missouri--Columbia, 2009)
how a science communicator could increase SL. The researcher performed a Webpage-based experiment about how two structural facets of a science article influence a reader's text comprehension. After examining text complexity and the presence of complex...
Grammar and cognitive processing of news articles : exploring dual-processing theories
(University of Missouri--Columbia, 2009)
This study considers the impact of grammatical errors on cognitive processing and subsequent evaluation of news articles. It begins with an examination of the Elaboration Likelihood Model, the Heuristic-Systematic Processing Model, and grammar...
When hegemony prevails : a discourse analysis of two Korean newspapers during the 2008 financial crisis
(University of Missouri--Columbia, 2011)
This research seeks to find out if the American hegemonic ideology was embedded in two Korean newspapers (conservative and progressive) during the U.S. financial crisis of 2008. In addition, it seeks to explore how American ...
Representation of Hispanic culture in Delta's Sky magazine
(University of Missouri--Columbia, 2019)
targeting this key demographic is lacking. To fill this gap, this study examined the representation of Hispanic culture in the articles and photos that compose the Spanish section, Despegando, of Delta Air Lines' Sky magazine from 2014 to 2019. The content...
Can public relations professionals help span the boundaries between scientists and journalists, and does this function help increase accuracy of news articles about public health?
(University of Missouri--Columbia, 2008)
the role of PR professionals in the communication process, and to determine whether the involvement of a PR professional leads to improved news article accuracy. This study asked news sources to analyze 167 news articles about state and local health...
This is not a moment. This is a movement : how national newspapers reported 2015 protests against racism at the University of Missouri
(University of Missouri--Columbia, 2018)
the Post and Times used the protest paradigm in their coverage of MU. Previous research indicates journalists rely on the protest paradigm, a set of patterns in protest coverage, when they report on events such as this. Articles that follow the protest...
Concentration and consolidation : how chain ownership affects newspaper front-page content
(University of Missouri--Columbia, 2019)
in terms of their dedication to local coverage, research has consistently shown that newspapers that are part of a group are more likely to converge in their editorial opinions and syndicate news articles among their holdings, suggesting that chain...
The role of duty-based ethics in public relations: an ethical justification model for the actions of crisis communicators
(University of Missouri--Columbia, 2007)
This thesis explores how duty-based ethics can aid in explaining how public relations professional employed by corporations communicate with external publics, especially when organizations are faced with crises. A content ...
Framing journalists' kidnappings : a textual analysis of news frames from U.S. and U.K. newspapers covering journalists' kidnappings in the Middle East
(University of Missouri--Columbia, 2010)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] A textual analysis studied U.S. and U.K. newspaper articles written about journalists kidnapped while reporting in the Middle East to uncover news frames, explore differences...
Comparative framing of the Duggar family's women in entertainment news
(University of Missouri--Columbia, 2017)
conclusions that the frames entertainment news media use for evangelical women influence societal stereotypes. Having analyzed 60 articles from People, Us Weekly, and E! News, all the frames identified by Mark Silk in Unsecular Media: Making News of Religion...
Does incidental mean indiscriminate? a study of incidental news consumption's effect on processing of claims in health news
(University of Missouri--Columbia, 2021)
Since the 2016 election, fake news has taken center stage in the American news landscape. The risk of fake news being widely disseminated and widely believed is a great fear for many, and this study addresses factors ...
A textual analysis of feminist journalism coverage of the #MeToo movement in Ms. and Jezebel
(University of Missouri--Columbia, 2022)
Since October 2017, many people have shared their experiences as sexual assault survivors on social media using #MeToo, and the #MeToo movement has been covered extensively by media outlets. The purpose of this qualitative ...
Can women really have it all? : a textual analysis of the portrayal of mothers in Good housekeeping, Woman's day, and Family circle
(University of Missouri--Columbia, 2010)
the media's portrayal of mothers, a textual analysis was conducted on department and feature articles from three women's magazines: Good housekeeping, Woman's day, and Family circle. Employing Berger and Luckmann's (1966) theory of the social construction...
Comparison of media portrayals of poverty in low-income versus affluent metropolitan areas
(University of Missouri--Columbia, 2020)
two-tenths of one percent. Journalists also misrepresent the demographics of people living in poverty, generally underrepresenting males while some overrepresent females. All publications in the study overrepresent the adults in their articles...
Framing the US-China trade war : a content analysis of news frames used in the United States and Chinese media
(University of Missouri--Columbia, 2019)
to report the trade disputes from a completely different angle. A mix-method approach of quantitative content analysis was employed to examine the news frames and story valence in 225 articles from the New York Times, the Wall Street Journal, China Daily...
Responsibility framing and the Obama health care reform bill
(University of Missouri--Columbia, 2010)
in particular used a qualitative textual analysis method of constant comparison, where the researcher examined, analyzed and compared 120 articles from each website, totaling 240 articles in all. After analyzing the articles, the researcher was able to create...
Testing for a synergistic effect between online publicity and advertising in an integrated marketing communications context
(University of Missouri--Columbia, 2005)
conditions, which included an ad-article or article-ad combination, were more effective in terms of brand communications impact than the pure advertising condition. The pure publicity condition was found to be more effective than any of the other three. Hence...
A textual analysis of women's health magazines : how women's health magazines set the agenda for women's beliefs about cardiovascular disease
(University of Missouri--Columbia, 2018)
to gain insight into what messages women may be internalizing about heart disease because of the messages they are viewing in mainstream publications designed to provide health information. Through an analysis of 349 articles (n = 349), the researcher...
Texan City magazine health news : a content analysis
(University of Missouri--Columbia, 2019)
magazines in Texas: Austin Monthly, D Magazine, Fort Worth, Texas Magazine, Houstonia, and San Antonio Magazine. Using agenda building, agenda-setting, and second-level agenda-setting, this research quantitatively analyzed 169 health articles published...