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Now showing items 1-7 of 7
To quit or not to quit : voluntary turnover among Millennial English-language journalists in Indonesia
(University of Missouri--Columbia, 2020)
examines the motivation to stay and the intention to leave among the current journalists. Using grounded theory, this study used semi-structured interviews with 18 participants from three Jakarta-based news organizations. The journalists left because of a...
Investing in newsrooms during the layoff era
(University of Missouri--Columbia, 2020)
that reverse dwindling circulation numbers remain a worthy pursuit. This study examines medium-sized newspapers from around the country during what's described as the "layoff era" -- the period of time following the economic recession that began in 2007...
Feminist theory as it relates to business leaderhip content : a case of patriarchal dominant society structure
(University of Missouri--Columbia, 2020)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This study is an exploration of the business leadership content that exists to serve as a resource for the development of the leadership role, the performing of that role...
For us, by us : sociocultural targeting of HIV prevention messages to black MSM
(University of Missouri--Columbia, 2020)
When compared to other racial and ethnic demographics of men who have sex with men (MSM), Black MSM contract HIV at disparately high rates. To combat these high HIV infection rates, scholarly research suggests HIV ...
Social bots versus real humans : the framing of 'Trump's Wall' on Twitter
(University of Missouri--Columbia, 2020)
Around the globe, elites are using social media and computational propaganda to manipulate public opinion, (Bradshaw and Howard, 2018) increasingly degrading the traditional news media's gatekeeping function while building a symbiotic relationship...
A content analysis of word choice in social media news coverage of mass shootings
(University of Missouri--Columbia, 2020)
of framing and agenda setting, the researcher conducted a content analysis of tweets posted by five different news organizations -- both on the local and national levels. Findings showed that tweets from the five outlets in the wake of the shooting...
Documentary advertising and consumer perception of a brand : a case study of Dove Beauty's 'Selfie' advertisement
(University of Missouri--Columbia, 2020)
by the brand Dove Beauty influences customer perception of the brand by looking at participants perceived authenticity of the brand, connection to the brand, and future interaction with the brand after the viewing of a documentary-style advertisement....