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What do audience data mean to public audio and in the future?
(University of Missouri--Columbia, 2019)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.]
Feminist theory as it relates to business leaderhip content : a case of patriarchal dominant society structure
(University of Missouri--Columbia, 2020)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This study is an exploration of the business leadership content that exists to serve as a resource for the development of the leadership role, the performing of that role...
College athletes and Twitter : a study of how student-athletes use Twitter to build a personal brand
(University of Missouri--Columbia, 2019)
Documentary advertising and consumer perception of a brand : a case study of Dove Beauty's 'Selfie' advertisement
(University of Missouri--Columbia, 2020)
by the brand Dove Beauty influences customer perception of the brand by looking at participants perceived authenticity of the brand, connection to the brand, and future interaction with the brand after the viewing of a documentary-style advertisement....
Trauma in journalism : mental health impacts in TV news field journalists
(University of Missouri--Columbia, 2022)
This project is a case study using qualitative research methods to examine mental health impacts of TV news field journalists who cover breaking news and severe weather on a consistent basis. The study also uses the cognitive appraisal theory...