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Game launch crisis : how Fallout 76 and Anthem used Twitter to manage a poor game launch
(University of Missouri--ColumbiaUniversity of Missouri--Columbia, 2021)
media is an essential tool for monitoring and engaging with stakeholders in the digital age. Using textual analysis, this study examines how social media has been used to manage internal crises in video gaming. This analysis studies crisis communication...
What do the influencers think? : An analysis of brand-influencer relationships from health and fitness influencers' perspective
(University of Missouri--ColumbiaUniversity of Missouri--Columbia, 2021)
Social media influencers have become a popular brand marketing tool that many businesses are investing in, especially within the health and fitness industry. The interactivity and personalization of social media platforms have created niche...
It's funny you should ask : an examination of professionals' perceptions of the use of humor in advertising
(University of Missouri--Columbia, 2019)
Social media making a difference : an exploration contingency theory on Chinese government's social media crisis communication
(University of Missouri--Columbia, 2019)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI--COLUMBIA AT REQUEST OF AUTHOR.] on the contingency theory of conflict management, this study explored how the Chinese government practices crisis communication on social media. A quantitative content...
Women leading public relations
(University of Missouri--Columbia, 2019)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI--COLUMBIA AT REQUEST OF AUTHOR.]
The relationship between creativity and authenticity as perceived through creative practitioners
(University of Missouri--Columbia, 2019)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.]
Insta-fit : an analysis of audience engagement with health and fitness influencers on Instagram
(University of Missouri--Columbia, 2022)
acceptance. Female participants aged 18-24 reflect on their motivations for engaging with health and fitness influencers and the criteria they use to evaluate the influencers they follow....
Exploring account managers' ethical perceptions : where is the line and how should we react
(University of Missouri--Columbia, 2019)