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How brands engage with college students
(University of Missouri--Columbia, 2018)
With Facebook and digital technology being such a large part of everyday life now, it is important for advertisers to understand how best to utilize the power of these platforms to reach consumers. In order to examine effective strategies for low...
How interactive infographics foster audience engagement
(University of Missouri--Columbia, 2018)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] Interactive infographics serve as a container that helps store and present information for journalists and newsrooms to the audience. The increasing use of interactive...
Effect of localized national news on audience value perception
(University of Missouri--Columbia, 2019)
. This study explored how content angle, localized national news or standard national news, impacted audience perceptions of value, willingness to pay for online news, and likelihood to subscribe. A digital questionnaire was administered to 50 participants who...
Does incidental mean indiscriminate? a study of incidental news consumption's effect on processing of claims in health news
(University of Missouri--Columbia, 2021)
Since the 2016 election, fake news has taken center stage in the American news landscape. The risk of fake news being widely disseminated and widely believed is a great fear for many, and this study addresses factors associated with our tendencies...
Readers' perceived credibility and attitudes toward custom and consumer magazines
(University of Missouri--Columbia, 2019)
on the interaction of message source and source attribution. The study employed an online experiment with a 2 (message source) x 3 (source attribution) within-subjects factorial design using magazine samples as experimental stimuli that were viewed by study...
Representation of Hispanic culture in Delta's Sky magazine
(University of Missouri--Columbia, 2019)
As part of the largest minority group in the U.S., Hispanic people play an increasingly significant role in media consumption. Prior studies have investigated this key demographic's consumption of advertising, but research ...
Disseminating research findings about substance use: effects of inoculation messages, message sources, and visual representations
(University of Missouri--Columbia, 2021)
health information more credible and reported less favorable toward substance use behavior when a medical scientist delivered health news. In addition, illustrative risk visualizations, such as bar graphs, were found to be effective in drawing the reader...
Motivated processing of online news comments : how do incivility and belief congruence affect comment readers' cognitive and emotional responses?
(University of Missouri--Columbia, 2019)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] The present study examined how the presence of incivility in online comments (i.e. uncivil comments) influences individual online news user's cognitive and emotional responses...
The effects of Instagram's idealized portrayals of motherhood on new mothers' well-being
(University of Missouri--Columbia, 2021)
of the idealization (i.e., whether the motherhood portrayals are idealized or non-idealized) and source (i.e., whether the portrayals are from a mommy influencer or an everyday mother) of these motherhood portrayals. A total of 464 new mothers were exposed to 20...