Search
Now showing items 1-20 of 136
The million dollar question : a quantitative analysis of audience uses and gratifications in digital magazines
(University of Missouri--Columbia, 2019)
that features a singular photo, a photo gallery or a video. The results of said survey found that readers preferred the singular photo presentation more than a gallery of photos or a video. Further, respondents stated that they were more likely to read a digital...
A case study of NPR music
(University of Missouri--Columbia, 2013)
within it come in a context of NPR's history of music presentation and its future in the Internet age; that music coverage and digital storytelling necessarily intertwine; that breathing room within the larger organization plus the passion of the music...
Using semi-structured interviews to examine how small clothing stores can effectively reach consumers through digital marketing
(University of Missouri--Columbia, 2018)
of digital media are the most efficient platforms for promoting a local boutique. The insight will provide local boutiques information on digital marketing strategy, marketing influencers, branding and ongoing consumer relationships. The methodology includes...
Behind the screens: How magazines organize for digital success
(University of Missouri--Columbia, 2017)
in this digital age. Some have thrived; others have folded. This research aims to determine factors that fuel digital success by examining the internal practices of three successful magazine digital operations. Data was gathered through interviews of editorial...
A study of legacy U.S. newspapers' digital subscription prices
(University of Missouri--Columbia, 2017)
Disruptive innovation of the newspaper industry is forcing publishers to reconsider reader revenue models as, on the whole, print subscription rates continue to fall and digital advertising revenue rates fail to pick up the slack. This presents a...
Textual analysis of online magazine framing of screen time use in young children
(University of Missouri--Columbia, 2019)
, Parents, presents the benefits and risks of screen time for young children over a span of nearly two decades (from 2002 to 2018). Child developmental categories for benefits and risks included cognitive and learning, social-emotional, and physical...
Editorial analytics : how a U.S. newspaper applies data to match target audiences
(University of Missouri--Columbia, 2018)
This research is an in-depth case study of a major regional U.S. daily embracing audience data under the pressure of limited resources and shrinking advertising budgets. The legacy news operation observes analytics through "the rearview mirror...
Relationship counseling for advertising agencies and clients : a textual analysis of framing in trade publications
(University of Missouri--Columbia, 2018)
discourse, this study used a qualitative textual analysis to investigate ways in which three prominent advertising and PR trade publications, Ad Age, Adweek and PRWeek, have framed issues in the agency-client relationship from 2015-2017....
History at risk : a survey to determine the size and status of local television news archives in the United States
(University of Missouri--Columbia, 2010)
It is a generally accepted fact that local television news archives are slowly deteriorating. In 1999 the AMIA created the "Preserving Local Television Case Studies and Symposium Project Proposal". One of its goals was a survey of local TV stations...
An online disconnect : a case study of the effect of social media on a metropolitan newsroom's organizational culture
(University of Missouri--Columbia, 2013)
This research explores the role of social media use in a traditional newsroom by examining how reporters and editors use social media tools, particularly Twitter and Facebook, in their day-to-day work activities. It uses the theoretical framework...
Social media usage news consumption, behaviors, and online civic reasoning among Generation Z
(University of Missouri--Columbia, 2019)
college-aged students (N=187) enrolled at a private university located in the southern part of the United States....
Mediated temporal consciousness: memory and concepts of time through engagement with online news archives
(University of Missouri--Columbia, 2018)
Archival news content no longer exists solely in physical collections at a limited number of public institutions and media organization storerooms. Instead, digitized and digital-native content of the past can be found online through multiple venues...
The perceived role of Twitter in young adults' political participation during the 2018 midterm elections
(University of Missouri--Columbia, 2019)
the 2018 midterm elections. Twitter was found to be a platform for voter mobilization among young adults. A variety of factors contribute to this perspective such as the consumption of news content and political messaging that encouraged users to go out...
Online media attribution of pipeline infrastructure failure, sourcing and the public health model: a content analysis of news stories on water and wastewater pipeline failures
(University of Missouri--Columbia, 2011)
The following study is a content analysis on how online media covers pipeline failure in North America. It uses the Public Health Model of Reporting, Sourcing and Attribution Theory to answer questions related to the cause and consequences...
Hillary Clinton's political campaign communication in the interactive Facebook world
(University of Missouri--Columbia, 2017)
the potential to be distributed via newsfeeds. According to the receive-accept-sample model of information processing, exposure to a message can affect people's opinions and behaviors, so future political campaigns could benefit from the current research...
How brands engage with college students
(University of Missouri--Columbia, 2018)
With Facebook and digital technology being such a large part of everyday life now, it is important for advertisers to understand how best to utilize the power of these platforms to reach consumers. In order to examine effective strategies for low...
Optimizing omni-channel grocery shopping : marketing communications strategies for independent grocery retailers
(University of Missouri--Columbia, 2018)
adopted as quickly as shopping online for other goods; however, the practice is expected by industry professionals, researchers, and grocers to grow quickly. Independent grocery retailers need to be studied because they compete in a crowded marketplace...
Media industry employees weigh in on emotional intelligence and its effect on job satisfaction, loyalty and culture in organizations that have experienced staff reductions
(University of Missouri--Columbia, 2017)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This study explores emotional intelligence in newsrooms across the U.S. that have undergone staff reductions in the last five years, seeking to find ...
The cable TV news industry at 30 years: time to change the model that changed broadcast news?
(University of Missouri--Columbia, 2011)
the 30th anniversary of the cable television news industry which began in 1980, with the founding of the Cable News Network (CNN), the uniqueness and appeal of 24 hour a day, always on news outlets, has resonated quite well with viewers. The ability...
Effects of levels of statistics and the role of number anxiety on perceived story credibility and personal involvement
(University of Missouri--Columbia, 2018)
using a sports news release as a communications format. The concepts guiding the research are number anxiety, numeracy and a derivative concept, statistics literacy, defined below. The method is an experiment using one independent variable, statistics...