Search
Now showing items 1-10 of 10
Understanding patterns and motivations of women using Facebook for birth control information
(University of Missouri--Columbia, 2019)
Facebook to seek birth control information and how they interpreted such information. Conclusion: Health professionals may be able to communicate with women more effectively about birth control by using Facebook. Recommendations including creating strategic...
Increasing the persuasiveness of gain vs. loss framing : the effects of gender and fear arousal on processing gain- vs. loss-framed breast cancer screening messages
(University of Missouri--Columbia, 2010)
and elaboration literature. The findings provide practical implications for health communication practitioners into how to strategically use gain vs. loss framing in accordance with their target publics. As for the role of fear arousal, the results suggest...
Does being real pay off? : examining the impact of perceived authenticity in crisis communication
(University of Missouri--Columbia, 2019)
. The theoretical framework is centered around the contingency theory of accommodation, the situational crisis communications theory, and findings from other fields on the impact of authenticity. Authenticity is hypothesized to have a positive effect on post...
Communicating medical advances in television health news : the influence of a human interest frame on audiences' cognitive and emotional responses
(University of Missouri--Columbia, 2010)
The dissemination of scientific advances in medicine became popular in television health news over the last few decades. The purpose of this study is to investigate the influence of news frames in television health news ...
Proactive environmental risk communication : multiple publics' evaluation of for-profit corporations' sustainability communication
(University of Missouri--Columbia, 2010)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This research expands understanding of corporate environmental communication beyond green advertising and environment responsibility reports of CSR into the more developed...
Testing the efficacy of self-determination theory as a counter-propaganda interdiction tool
(University of Missouri--Columbia, 2019)
as an expansion into human communication and persuasion theory. It also yields practical benefits by providing some initial evidence into a potential valuable counterpropaganda tool that can be employed as strategic communication on a mass level....
A qualitative study of factual correction requests for corporate reputation management
(University of Missouri--Columbia, 2014)
Controversies in acceptance of genetically modified food by European Union : symptoms of conflicts in diffusion of an innovation
(University of Missouri--Columbia, 2011)
The thesis is an attempt to merge diffusion of innovations with contingency theory, and examine controversy on gene modification in European Union with the combined model. According to the combined theoretical model: the ...
Social presence and source credibility in blog-mediated crisis communication
(University of Missouri--Columbia, 2011)
and research questions, this study used a 2 (tone of voice: human vs. organizational) x 2 (source: public relations executive vs. private citizen) x 2 (type of crisis response: defensive vs. accommodative) mixed experimental design with tone of voice and type...
Pertinacious image : investigating a dimension of image management in sports public relations
(University of Missouri--Columbia, 2010)
literature and in traditional image management practice in the marketplace. The pertinacious image model is advanced as a way of helping to explain and understand the concept. The implications of the findings offer a new concept for scholars to study...