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Now showing items 1-7 of 7
Message strategies and creative strategies of award-wining digital ads : an analysis of Addy Awards gold-winning digital
(University of Missouri--Columbia, 2017)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI--COLUMBIA AT REQUEST OF AUTHOR.]
How music in advertising fosters consumer' perceptions of ads
(University of Missouri--Columbia, 2020)
The purpose of this project is to explore how music in advertisements affects consumer perception of the advertisement itself. It additionally explores both the conscious and subconscious tactics that advertisers deploy ...
Representational issues and pitfalls in documentaries
(University of Missouri--Columbia, 2019)
Vanity fair vs. Santa Barbara magazine : how does national versus regional society and celebrity coverage differ specifically in depictions of food, wine and entertaining?
(University of Missouri--Columbia, 2012)
. Vanity Fair chooses to be exclusive using words such as "my," "elite," "private" and "intimate" that distance the reader; whereas, Santa Barbara Magazine uses inclusive language such as "welcome," "your," "greet" and "enjoy" that invites the reader...
"Written So You Can Understand It" : the process and people behind creating an issue of Popular Mechanics
(University of Missouri--Columbia, 2013)
At 112 years old, Popular Mechanics has one of the longest legacies in magazines. Looking at the editorial process, editor-in-chief Jim Meigs talks about what makes great science journalism at Popular Mechanics. He talks ...
Rick Santorum's Catholicism and wedge issues : a content analysis of religion coverage in major U.S. newspapers
(University of Missouri--Columbia, 2013)
Little scholarly research has been conducted about how journalists report on religion during a political campaign. Even so, there is evidence to suggest religion plays a major role in voting patterns in an election. ...
How heritage storytelling at distilleries creates a competitive advantage on the Bourbon market
(University of Missouri--Columbia, 2022)
The whiskey distillery industry has been going through a massive growth the past few years. The $8.6 billion industry has a following of novel, loyal and avid consumers that are willing to pay a pretty penny for a bottle. ...