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Utilizing on-line surveys to gather data: an application to help evaluate Missouri's interpretive programs
(University of Missouri--Columbia, 2005)
Most state and federal agencies involved in the management of natural resources offer educational programs that serve several purposes. In Missouri, the Departments of Conservation and Natural Resources play this vital ...
Using attitutudes and motivations to segment the landowner audience: a typology of family forest owners in the Missouri Ozarks and description of management and information behaviors
(University of Missouri--Columbia, 2005)
With 74% of Missouri's forestland controlled by family forest owners, understanding this ownership group is important to ensuring the sustainable management of the state's forests. Audience segmentation techniques can help ...
Testing for a synergistic effect between online publicity and advertising in an integrated marketing communications context
(University of Missouri--Columbia, 2005)
This dissertation examined the relationship among four exposure conditions in marketing communications (pure advertising, advertising priming, publicity priming, and pure publicity) that include either advertising or ...
Killing them with kindness: a meso-dialectical study of the conceptual formation of humane and inhumane in the no-kill animal shelter movement
(University of Missouri--Columbia, 2005)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] This research begins with one question: What is humane about humane? In the context of the no-kill animal shelter movement this study examines the ...