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Proactive environmental risk communication : multiple publics' evaluation of for-profit corporations' sustainability communication
(University of Missouri--Columbia, 2010)
and accurate sustainability technology solutions called Corporate Sustainability Communication (CSC). By conducting a 2 (Group: students vs. science reporters) x 2 (Corporate discourse: corporate sustainability communication vs. denial) mixed-design experiment...
A qualitative study of factual correction requests for corporate reputation management
(University of Missouri--Columbia, 2014)
Social presence and source credibility in blog-mediated crisis communication
(University of Missouri--Columbia, 2011)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This study primarily attempted to achieve a better understanding of how a conversational human voice versus a corporate tone of voice affects key publics' responses...
Effective spokespersons on Twitter : experimenting with how profile gender & network size impact user perceptions of credibility and social attraction
(University of Missouri--Columbia, 2010)
- namely, that prior users found the male profiles more competent, while nonusers found female profiles more competent. This does perhaps indicate that Twitter users learn to judge certain profile cues differently from nonusers, and that gender plays a role...
Communicating medical advances in television health news : the influence of a human interest frame on audiences' cognitive and emotional responses
(University of Missouri--Columbia, 2010)
indicate that human interest framing motivated audiences to become more involved in the news story and understand health information. In response to a human interest frame, people also tended to express greater level of hope and relief, and reported more...
How do you like this comment? : persuasive effects of online comments and heuristic cues in crisis communication context
(University of Missouri--Columbia, 2014)
and clicking "like" on such comments. As those features directly reflect what people think and perceive, it is important to investigate how they affect the publics' perceptions in a crisis situation. This dissertation aims to investigate how information...
Social proximity and user-generated health content : an experimental test of perceived source similarity and construal level theory
(University of Missouri--Columbia, 2013)
The affordances of the internet, particularly as manifest in social network site platforms, allow for interpersonal mediated communication with socially proximal sources. In a 3 (expert source cues vs. low cues vs. low ...
Increasing the persuasiveness of gain vs. loss framing : the effects of gender and fear arousal on processing gain- vs. loss-framed breast cancer screening messages
(University of Missouri--Columbia, 2010)
and elaboration literature. The findings provide practical implications for health communication practitioners into how to strategically use gain vs. loss framing in accordance with their target publics. As for the role of fear arousal, the results suggest...