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Perceptions of Facebook and Twitter as sources of health information among African-American women
(University of Missouri--Columbia, 2017)
selfidentified as Black and female. Participants were recruited from both urban and rural cities. Data collected during each 60-minute or less focus group session was analyzed and grouped into key themes. Results: Among the Black women who participated...
Building a media agenda on health disparities : how issue perceptions and news values work to influence effectiveness
(University of Missouri--Columbia, 2006)
among public relations practitioners, journalists and media content. Placed in a context of racial disparities in health care, the model was tested through in-depth interviews with health care journalists and public relations practitioners...
Second class : local and elite media framing of poverty in the Appalachian opioid epidemic
(University of Missouri--Columbia, 2018)
The opioid epidemic has disproportionately affected the rural Appalachian region, and poverty is a root cause of this. However, both poverty and the Appalachian region are historically under-covered and negatively framed in media -- a result, some...
Increasing the persuasiveness of gain vs. loss framing : the effects of gender and fear arousal on processing gain- vs. loss-framed breast cancer screening messages
(University of Missouri--Columbia, 2010)
and elaboration literature. The findings provide practical implications for health communication practitioners into how to strategically use gain vs. loss framing in accordance with their target publics. As for the role of fear arousal, the results suggest...
Communicating medical advances in television health news : the influence of a human interest frame on audiences' cognitive and emotional responses
(University of Missouri--Columbia, 2010)
The dissemination of scientific advances in medicine became popular in television health news over the last few decades. The purpose of this study is to investigate the influence of news frames in television health news reporting of scientific...
How interactive infographics foster audience engagement
(University of Missouri--Columbia, 2018)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] Interactive infographics serve as a container that helps store and present information for journalists and newsrooms to the audience. The increasing ...
Beer is for boys; wine is for women : how women perceive portrayed ideas of masculinity in alcohol advertising
(University of Missouri--Columbia, 2017)
This research explores how women's perceptions of the portrayed ideas of masculinity in beer advertising may risk isolating potential female consumers. This paper examined how women make sense of their own social identity ...
Contextual effects of geographic, economic, political regions on issue salience and salience of an issue's attributes : hierarchical linear modeling of agenda setting
(University of Missouri--Columbia, 2007)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This study investigated issue salience and salience of Economy's attributes on the public agenda by taking a multilevel approach to the data. The data ...
Bridging the electronic gap : use of the internet by community newspapers
(University of Missouri--Columbia, 2011)
As increasing technology adds new avenues to the field of journalism, it is important to consider the ways journalism can be enhanced by adopting such technologies. Journalism is a field where the adoption of new technologies ...
From the margins to the majority: portrayal of hispanic immigrants in the Garden Ciy (Kan.) Telegram, 1980-2000
(University of Missouri--Columbia, 2007)
, Kan., marked a watershed event in the beef industry's shift from union-dominated cities to rural areas in right-to-work states, a phenomenon that continues to gain momentum. This shift involves a heavy reliance on the secondary labor market...
Small newspapers, big changes: awareness of market-driven journalism and consequences for community newspapers
(University of Missouri--Columbia, 2005)
This study examines the attitudes of journalists at small newspapers toward market-driven journalism. The researcher queried 29 journalists at nine small Missouri newspapers. The author employed qualitative method using ...
Castor oil and orange juice: how John H. Johnson fed news to black America
(University of Missouri--Columbia, 2007)
In the mid-1940s, publisher John H. Johnson did not like the image of African Americans that was projected by mainstream, white-owned media. He felt the image constructed was too limited and stereotypical. He also felt ...
Green with emotion : the effect of negative emotional appeal intensity on cognitive processing of environmental PSAs
(University of Missouri--Columbia, 2008)
Emotion and cognition are two interrelated concepts in mass media research. This study examines the effect of negative emotional intensity in environmental public service announcements on cognitive processing and behavioral ...
What are Utah farmers' market shoppers willing to do to protect local agriculture?
(University of Missouri--Columbia, 2010)
The purpose of this study is to determine what actions Utah farmers' market shoppers would be willing to take to protect their supply of local food: agriculture. This qualitative study used in-depth interviews of 32 farmers' ...
The socially filtered media agenda : a study of agenda setting among news outlets on Twitter
(University of Missouri--Columbia, 2010)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This study examines whether and how Twitter users set the agenda for legacy media outlets by sharing news URLs. It also investigates which news story ...
The tale of "Two Voices" : an oral history of women communicators from Mississippi Freedom Summer 1964 and a new black feminist concept
(University of Missouri--Columbia, 2007)
This study developed a new concept of Black Feminist thought and employs it to examine the intersection of press and communication practices among women involved in Mississippi Freedom Summer 1964. The study draws on oral ...
Effect of localized national news on audience value perception
(University of Missouri--Columbia, 2019)
The widespread usage of the internet and online media has changed the relationship between reader and online news publication. Previous studies have found that the greater public is unwilling to pay for online media, ...
Identities on the line : youth, internet use, and citizenship in Kyrgyzstan
(University of Missouri--Columbia, 2008)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This dissertation examines the interaction between identity and Internet use in the everyday lives of urban youth in Kyrgyzstan. Using a "quick ...
Media performance and democratic rule in East Africa : agenda setting and agenda building influences on public attitudes
(University of Missouri--Columbia, 2008)
This dissertation examined the media influence and the government influence on public attitudes on issues concerning democratic rule in the East African Community (EAC). I proceeded under the assumption that the influence ...
The patriotic impact of World War I on the Texas Posten, a Swedish-language newspaper
(University of Missouri--Columbia, 2010)
The Texas Posten, Austin's weekly Swedish-language newspaper, was in its 18th year when world war erupted in Europe. Like many Americans around the country, Texas Swedes heeded President Wilson's words of neutrality and ...