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Media performance and democratic rule in East Africa : agenda setting and agenda building influences on public attitudes
(University of Missouri--Columbia, 2008)
attitudes could be undermined by regional variations in political experiences with the central government; and that public opinion could be shaped by regional alignment, ethnicity, political identity, and level of education. A total of 1,395 respondents from...
Towards an examination and expansion of the agenda setting theory : did the media matter in Kenya's presidential election, 2007?
(University of Missouri--Columbia, 2008)
to attempts to universalize the agenda setting theory. It shows that the theory is a learning process that affects decisions, not just showing media influence on what their audiences think about. It also points out the failure of the media in not going beyond...