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Game launch crisis : how Fallout 76 and Anthem used Twitter to manage a poor game launch
(University of Missouri--ColumbiaUniversity of Missouri--Columbia, 2021)
and hurt the game makers' reputation. The findings show PR practitioners must be sincere, direct, transparent and prepared when managing a crisis on Twitter. The professional component of this project expands on public relations in the games industry...
What do the influencers think? : An analysis of brand-influencer relationships from health and fitness influencers' perspective
(University of Missouri--ColumbiaUniversity of Missouri--Columbia, 2021)
Social media influencers have become a popular brand marketing tool that many businesses are investing in, especially within the health and fitness industry. The interactivity and personalization of social media platforms ...