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Exporting Hollywood excellence : public relations excellence theory and the MPPDA's European public affairs program of the 1920s
(University of Missouri--Columbia, 2020)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] To test the theory that the period between the mid-1920s and the 1950s was marked by the "two-way asymmetrical model" of public relations, this thesis searches for the modern...
Comparison of media portrayals of poverty in low-income versus affluent metropolitan areas
(University of Missouri--Columbia, 2020)
Poverty has become a salient issue for many Americans. The economic recovery from the Great Recession has been uneven, with large portions of the country continuing to live in poverty. The public has a range of views on the subject, shaped...
From saving face to saving lies : prioritizing the public in public relations
(University of Missouri--Columbia, 2021)
for an ethical approach to crisis communication that prioritizes protecting the public....
Internal crisis communication : the effects of negative employee-organization relationships and negative emotions on reputation and employees' unsupportive behavior
(University of Missouri--Columbia, 2021)
This study examines the role that negative employee-organization relationships (NEORs) play in determining crisis outcomes (organization's internal reputation and employees' unsupportive behavior). Moreover, the study aims ...
The role of public information officers in local American government
(University of Missouri--Columbia, 2020)
Public information officers (PIOs) see themselves as the liaison between the agency they represent and the public. They come from various backgrounds including broadcast and print journalism, for profits and the advertising world while others seek...
Anchor team gender make-up and audience evaluation
(University of Missouri--Columbia, 2020)
is not available, the standard seems to remain: newsroom managers generally hire for a man-woman newscast. However, per this experimental study, audiences do not prefer the man-woman team over the man-man or woman-woman team with any statistical significance...
Visualizing COVID-19 with data: the effects of individual differences on perception of data in news
(University of Missouri--Columbia, 2021)
Mass media and public health organizations' efforts play a significant role in disseminating information and reducing the morbidity and mortality of infectious disease outbreaks. The vast amount of data generated about the pandemic led...
Investing in newsrooms during the layoff era
(University of Missouri--Columbia, 2020)
, the baseline performance of a group of medium-sized papers was found by locating and then analyzing the circulation change at each publication. Subsets within the sample were then further examined for evidence that investments made by newsrooms leaders had...
News framing and public approval of the tax cuts and jobs act
(University of Missouri--Columbia, 2020)
in the stories changed in the month lead-up to the legislation's passage and the month after it became law. There was also a considerable shift in public approval of the law between these two time periods, as measured by public opinion polls. This legislation...
Disseminating research findings about substance use: effects of inoculation messages, message sources, and visual representations
(University of Missouri--Columbia, 2021)
The dissemination of scientific knowledge to the public is important, because the public's increased awareness and knowledge of science and scientific findings can contribute to creating healthy discourses about relevant topics. The dissertation...
The effects of Instagram's idealized portrayals of motherhood on new mothers' well-being
(University of Missouri--Columbia, 2021)
Similar to how early mass media idealized the experience of motherhood through content such as celebrity mother profiles in magazines, social media is now disseminating idealized portrayals of motherhood that may be putting ...
Understanding the practice and attitude of community engagement by journalists at American nonprofit newsrooms
(University of Missouri--Columbia, 2020)
Nonprofit journalism has been heralded as an alternative business model in the time of financial crisis for the news industry. As a result, community engagement has been increasingly adopted as a strategy by journalists. ...
Gender role stereotypes and frames used by advertisers between portrayals of women, men, and non-binary individuals in Facebook advertising
(University of Missouri--Columbia, 2021)
The purpose of this study is to investigate the gender role stereotypes and framing effects in online digital advertisements. The literature review provides information about Framing theory and gender role stereotypes of ...
Power, intersectionality and news photographs : a case study of Detroit free press and Michigan chronicle news photography between 1963 and 1967
(University of Missouri--Columbia, 2020)
perceived as truthful. News photography, among other visual media, has been shown to influence opinion, publicly define its subjects and possess other important qualities of characterization. A deep historical analysis of intersectional differences of news...
Fantasy theme divergence during covid-19 a fantasy theme analysis
(University of Missouri--Columbia, 2021)
as they chain out through a rhetorical community. This study uses Symbolic Convergence Theory and Fantasy Theme Analysis to identify the fantasy themes that appear in the official messaging, media coverage and public comment related to returning to school during...
Overcoming the negative effects of astroturfing attacks on crisis outcomes with strategic communication strategies
(University of Missouri--Columbia, 2020)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] The primary purpose of this study was to explore and develop an effective strategic communication strategy to guide organizations on how to both ...
For us, by us : sociocultural targeting of HIV prevention messages to black MSM
(University of Missouri--Columbia, 2020)
When compared to other racial and ethnic demographics of men who have sex with men (MSM), Black MSM contract HIV at disparately high rates. To combat these high HIV infection rates, scholarly research suggests HIV ...
How journalism educators discuss journalism law in their community of practice : insights from a qualitative textual analysis
(University of Missouri--Columbia, 2021)
Often, journalism teachers are the only ones at their school who do their job, and even when the positions are embedded in arts or English departments, it can be isolating. The Journalism Education Association's Listserv ...
Media framing of the Tax Cuts and Jobs Act
(University of Missouri--Columbia, 2020)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] Changes to the U.S. tax system can have significant impacts on individuals, and the media is often where the public turns to for information and explanation of the changes...
Does incidental mean indiscriminate? a study of incidental news consumption's effect on processing of claims in health news
(University of Missouri--Columbia, 2021)
Since the 2016 election, fake news has taken center stage in the American news landscape. The risk of fake news being widely disseminated and widely believed is a great fear for many, and this study addresses factors ...