Search
Now showing items 1-1 of 1
Source credibility and influencers: a qualitative study of the YouTube beauty community
(University of Missouri--Columbia, 2020)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI-COLUMBIA AT REQUEST OF AUTHOR.] With the oversaturation of beauty products in the market, consumers are increasingly having a hard time figuring out what the next best product is for them. To help...