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The role of work preferences in the disparity between females in public relations and females leading public relations
(University of Missouri--Columbia, 2011)
-life balance choices that have affected their career progression, there is an acceptance of long work hours that restricts advancement of people with family commitments, and work-life balance issues were not factors for employees' eligibility for advancement...
Crossing the school house gates : a media access audit of public high schools
(University of Missouri--Columbia, 2009)
This research tested the media access policy adopted by a large independent public school district in Oklahoma to determine if its high schools comport with district rules as applicable to self-governance theory. The researcher visited nine high...
Examining the impact of Beijing 2008 Olympic games on foreign news coverage on China : a content analysis
(University of Missouri--Columbia, 2010)
Hosting the Beijing 2008 Olympic Games prompted the Chinese government to employ a relaxed foreign media policy, which signaled a temporary change in the rigorous media control practice in China. This study examined the effectiveness of the relaxed...
Framing of immigrants and refugees : a content analysis of mainstream and partisan news coverage of immigration
(University of Missouri--Columbia, 2017)
of the Islamophobia network were not found as sources in the sample of content. Further research found the presence of the Islamophobia network in news articles that received lower Facebook engagement than articles included in this study. A call for further research...
The soft sell : understanding the shared values initiative through the lens of the theory of planned behavior
(University of Missouri--Columbia, 2020)
policy programs. This research concludes that while neither TPB nor any other advertising theory was explicitly used in the inception, development, and implementation of the SVI, advertising approaches can certainly be seen in the final texts...
Hillary Clinton's political campaign communication in the interactive Facebook world
(University of Missouri--Columbia, 2017)
This research uses content analysis to examine the role of social media in modern American political communication. The purpose of this study is to explore the relationship between different message strategies and level of engagement by focusing...
Demystifying the private sector : the use of publicly accessible records to report on private equity firms
(University of Missouri--Columbia, 2023)
The purpose of this research is to provide journalists with the tools necessary to report on private equity firms, a notoriously opaque sector of the economy. Private equity firms exert a large amount of influence on the U.S. and global economy...
Exploring behavior on Facebook during the 2016 presidential election
(University of Missouri--Columbia, 2018)
to disagreements about candidates or policy, but due to differences in personal values. Users also indicated a hierarchy of selective behavior, as well as a set of online behavioral norms which guided their decision making. Ultimately, the researcher found...
Representation of Hispanic culture in Delta's Sky magazine
(University of Missouri--Columbia, 2019)
was examined for the presence of five stereotypes realized in prior research: family, soccer, ethnic pride, experience with discrimination, and spirituality. The study found that all five stereotypes were discussed in the articles, but the results did...
Gender, leadership and public relations
(University of Missouri--Columbia, 2008)
are leaders, examining the factors that make them successful (Aldoory, 2005). To better understand how gender affects leadership within public relations, this research applies feminist theory to a case study at an international public relations firm located...
Testing a model of resource assessment as a basis for developing strategic communication plans
(University of Missouri--Columbia, 2008)
accurate, directional guide for communication strategy development. The testing of the fundamental premises through the series of interviews, focus groups and web survey of the College of Agriculture, Food and Natural Resources, University of Missouri-Columbia...
Angling the truth : how sponsored content and media framing impact the charter school movement
(University of Missouri--Columbia, 2019)
This research explores the influence of information and understanding by parents of school-aged children as it relates to the charter school movement in the St. Louis area. By examining this topic using the framing theory, the researcher conducted...
Between the Eagle and the Bear : coverage of U.S. - Russian foreign policy disputes in Russian ethnic media in the U.S.
(University of Missouri--Columbia, 2008)
Despite its long history, Russian ethnic press in the United States is an untapped area in media research. This study had two goals: to address this research gap and to shed light on the ethnic and political identity of Russian Americans. News...
Bioethicists in the news : the evolving role of bioethicists as expert sources in science and medical stories
(University of Missouri--Columbia, 2008)
bioethicists are used most often, the perspectives they offer, and the roles they fill. This research uses news routines, news values, agenda-building theory and framing theory to examine the use of bioethicists as expert sources in six newspapers between 1992...
The effects of media framing of political conflicts on party identification and political participation
(University of Missouri--Columbia, 2005)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] Prior research identified the logical chain from strategic coverage to cynicism to demobilization. Considering the fact that party identification anchors an individual's patterns...
Media framing of the Tax Cuts and Jobs Act
(University of Missouri--Columbia, 2020)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] Changes to the U.S. tax system can have significant impacts on individuals, and the media is often where the public turns to for information and explanation of the changes...
Believe it or not: youth and young adult female perceptions of the credibility of online multimedia messages
(University of Missouri--Columbia, 2007)
In the age of Internet, multimedia messages and speed information, it is highly important for communicators to design and create more effective messages to reach their targets. This research addressed the issue of message design by investigating...
The audience as gatekeepers on Facebook : why consumers of local news share stories
(University of Missouri--Columbia, 2019)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] Journalists are losing control of the gates, the metaphorical mechanism by which they manage what the audience experiences. With the use of social media, audience members...
Applying T.G. Page's scale for measuring base crisis response : a series of crises at the University of Missouri in fall 2015
(University of Missouri--Columbia, 2021)
This study extends theory in crisis communication by analyzing a series of crises that occurred at the University of Missouri (MU) in fall 2015 as a test case for applying T.G. Page's scale for measuring base crisis response. After applying...
An examination of the portrayal of homelessness and the opioid crisis in US and Canadian newspapers
(University of Missouri--Columbia, 2023)
This research examines how homelessness and the opioid crisis were portrayed from 2018 to 2023 by one US and one Canadian newspaper. The thesis traces qualitative changes in the occurrence of keywords and topics over six years in two newspapers...