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The estimation of a corporate crisis communication based on perceived CEO's leadership, perceived severity of threats, and preceived opposing public's size
(University of Missouri--Columbia, 2008)
Based on the contingency theory (Cancel, Mitrook, & Cameron, 1999), this study examined whether the perception of leadership as a powerful inner organizational factor influences the outside latent public's assessment of ...
The face of what came after : memorialization of September 11 in news images and the Shanksville site
(University of Missouri--Columbia, 2008)
This dissertation examines the memorialization of the September 11 attacks in newspaper photography and in Shanksville, Pennsylvania, the site of the Flight 93 crash. It is based on the premise that the face of memorialization ...
Examining media convergence : does it also converge good journalism, economic synergies, and competitive advantages?
(University of Missouri--Columbia, 2008)
This dissertation explores the "simple theory" (Murphy, 2002): Those most experienced in it expect that media convergence will create good journalism, generate the effects of scale and scope economies, and achieve competitive ...
Media performance and democratic rule in East Africa : agenda setting and agenda building influences on public attitudes
(University of Missouri--Columbia, 2008)
This dissertation examined the media influence and the government influence on public attitudes on issues concerning democratic rule in the East African Community (EAC). I proceeded under the assumption that the influence ...
The credible brand model : the effects of ideological congruency and customer-based brand equity on media and message credibility
(University of Missouri--Columbia, 2008)
This study proposes and tests the credible brand model (CBM), a model that explicates the processes by which media audiences make credibility judgments about media outlets and their products. The primary postulate of the ...
Life and war in Korea : photographic portrayals of the Korean War in Life magazine, July 1950 - August 1953
(University of Missouri--Columbia, 2008)
This study examines the visual portrayal of the Korean War, as presented in Life magazine from July 1950 through August 1953, by adopting the theoretical framework of framing and cultural studies and by combining two ...
Towards an examination and expansion of the agenda setting theory : did the media matter in Kenya's presidential election, 2007?
(University of Missouri--Columbia, 2008)
This study assesses the usefulness of the agenda setting theory in communications research outside its traditional European and American habitat. It examines Kenya (Africa), with the research question: Did the media matter ...
Refresh : examining the production of celebrity news in an online environment
(University of Missouri--Columbia, 2008)
This case study examines the newsgathering processes and production of an entertainment website, Futé, and asks how newsroom routines, organizational structure and culture of a virtual newsroom shape editorial content. ...
Media framing and conflict : a content analysis of the South Korean hostage case
(University of Missouri--Columbia, 2008)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This study aims to explore how the media frames conflicts by analyzing specific elements in the news coverage of the South Korean hostage case in ...
Agenda-setting effects of television news coverage on perceptions of corporate reputation
(University of Missouri--Columbia, 2008)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This thesis applies agenda setting as a general theory of mass communication in a TV business news setting and is an empirical investigation of the ...
The effect of brand name congruity and product category on consumers' attitudes toward brand names
(University of Missouri--Columbia, 2008)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] The purpose of this research paper is to examine the attitudes that are associated with brand name congruity and product categories. More specifically, ...
Cognitive processing of news as a function of structure : a comparison between inverted pyramid and chronology
(University of Missouri--Columbia, 2008)
Little has changed in how written news is structured, even as the newspaper industry changes dramatically. One of the most entrenched news routines, the inverted pyramid, continues to persist in both print and online news. ...
Testing a model of resource assessment as a basis for developing strategic communication plans
(University of Missouri--Columbia, 2008)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] This thesis proposes to build a theoretical framework, a Model of Resource Assessment, which can help Public Relations practitioners to perform better ...
Interviews with founders of twenty-four-hour local cable news channels: why and how they started the business
(University of Missouri--Columbia, 2008)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] The early history of twenty-four-hour local cable news channels is explored through research and interviews with the men who launched the first seven ...
Building the future: newspaper culture and innovation
(University of Missouri--Columbia, 2008)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] As the business environment erodes for newspapers and the need for change becomes ever more pressing, it is important to look at how the organizational ...
The route to persuasion: gaining/maintaining local support for the hometown Air Force mission
(University of Missouri--Columbia, 2008)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] Each Air Force Base throughout the world has a Public Affairs team dedicated to communicating information about a base's specific mission and, ultimately, ...
Left behind : a textual analysis of media frames from national tv journalists covering Hurricane Katrina's evacuation centers
(University of Missouri--Columbia, 2008)
Before and after Hurricane Katrina struck in the fall of 2005, journalists made vital decisions to report on life and death issues. Those decisions framed news coverage in ways, among others, that depicted conflict, ...
The perceived role of personal social identity in the promotion of arthritis self-management programs
(University of Missouri--Columbia, 2008)
This research attempts to understand how a person with arthritis perceives his or her own social role identity and how that might relate to the underutilization of arthritis self-management programs. The ultimate goal of ...
The good news : measuring the impact of religious words in mass media communication
(University of Missouri--Columbia, 2008)
This study explored the relation and use of religious ideas in television news stories. A psychophysiological experiment, based on Lang's (2006) model of limited capacity processing, was conducted using pre-recorded ...
Sociocultural tailoring in breast cancer websites : a content analysis
(University of Missouri--Columbia, 2008)
The purpose of this study is to examine breast cancer websites to determine the extent to which sociocultural cues, relevant to African Americans, are used to convey information in websites. Sociocultural factors include ...