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Women in sports journalism: hiring practices through a feminist lens
(University of Missouri--Columbia, 2015)
This research was designed to find out how women are evaluated during the hiring process for positions in sports broadcast journalism. Interviews with a talent agent for broadcast news personnel, with the associate managing ...
Self-esteem's moderation of self-congruity effects on brand loyalty
(University of Missouri--Columbia, 2015)
This research set out to find how consumer self-esteem moderates the relative importance of actual self-congruity vs. ideal self-congruity on women's brand loyalty to fitness brands. College-aged women were the primary ...
Exploring the perceptions of narrative as a creative strategy in advertising
(University of Missouri--Columbia, 2015)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI--COLUMBIA AT REQUEST OF AUTHOR.] This paper explores the use of narrative, or storytelling, as it relates to advertising as a creative executional style. A literature review ...