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Why and how of narrative advertising : an integrated processing framework
(University of Missouri--Columbia, 2015)
The empirical part of my dissertation involved two studies. Study 1 tested the hypotheses regarding the relative effectiveness of narrative (vs. non-narrative) ads, while Study 2 examined the factors associated with the ...
Consumers' social media advocacy behaviors of luxury brands : an explanatory framework /
(University of Missouri--Columbia, 2016)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] In the age of the internet, social media have emerged as the most powerful marketing tool around the world. Social media have the power to amplify ...
Putting theory to practice : a quasi-experimental test of a new model for experiential teaching and a case study in broadcast journalism education
(University of Missouri--Columbia, 2017)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] How journalism is taught matters to society, as the work journalists produce can shape publics' understanding of information. A debate between academics ...
Differences in processing of interactive infographics on different screen sizes and interface types
(University of Missouri--Columbia, 2015)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] This study investigated how the use of interactive media, specifically infographics, on touch screen devices of varying size affects the user's cognition. ...
Uses & gratifications theory in online commenter culture
(University of Missouri--Columbia, 2013)
While other research has focused on the effect that online commenting can have on news sites, little has addressed the reasons that online commenters participate, the needs that online commenting behavior meets and the ...
Public schools in crisis: a content analysis of news framing since No Child Left Behind
(University of Missouri--Columbia, 2013)
Public confidence in the U.S. education system has steadily eroded as a prevailing narrative has formed in the news media claiming that public schools are failing and in crisis. Yet, student academic performance has increased ...
Tweeting the headlines: the impact of social media endorsement on young adult news readers
(University of Missouri--Columbia, 2013)
Since the Internet became a mainstream form of communications in 1999, journalism has become a multi-platform discipline. Twitter is a social media site that is emerging as an avenue for getting news online. Previous ...
Public affairs, private lives : a study on the effect of Combat exposure on public affairs soldiers
(University of Missouri--Columbia, 2015)
This research probes into the attitudes and experiences of Army public affairs soldiers as they relate to combat exposure, looking at whether a spiral of silence inhibits them from reporting and seeking help for combat ...
Beyond political differences : the influence of exposure to disagreements and the mediating role of emotional responses on selective exposure
(University of Missouri--Columbia, 2012)
This study examined the influence of exposure to online discussion boards and discussion participation in the online discussion boards on opinion-challenging news use. Based on cognitive dissonance theory and media choice ...
A starting point for identifying perpetrator genocidal messaging
(University of Missouri--Columbia, 2012)
The purpose of this research was to determine whether a consistent messaging strategy could be identified in three recent outbreaks of violence or if genocidal messaging will show tremendous variances that are unique to ...
Converting cultural capital to economic capital in the journalism field : content management in the newspaper business
(University of Missouri--Columbia, 2012)
This case study examines the content management of a medium-sized, family-owned newspaper. Bourdieu's field theory guides the investigation of the relationship between the newspaper's cultural capital, embodied in the ...
Risky business: Using heuristic-systematic processing theory to understand consumer data privacy concerns in an online behavioral advertising context
(University of Missouri--Columbia, 2014)
Effectiveness of health messages based on the transtheoretical model from a public campaign perspective
(University of Missouri--Columbia, 2012)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This study applied the transtheoretical model (TTM) to public health campaign messages to promote regular exercise. Recognizing that one of the key ...
The effects of new media for emergency tornado notification on the digital divide
(University of Missouri--Columbia, 2014)
This study explored the possible continued existence of a digital divide as it related to how residents in two disperse communities received notification of late season tornado events in 2013. The theoretical perspective ...
Misogyny on the web: comparing negative reader comments made to men and women who publish political commentary online
(University of Missouri--Columbia, 2011)
This thesis studies whether women authors are disproportionately attacked and negatively affected by online reader comments. I designed a quantitative study that performed a content analysis of 1,600 reader comments posted ...
Conjoint analysis for effective use of online video advertising on video sharing websites
(University of Missouri--Columbia, 2012)
This study employs conjoint analysis to ask which online video advertising formats consumers prefer. Research has shown that online consumers prefer to watch entertainment programming without the information of ads, yet ...
The impact of free newspapers on US markets
(University of Missouri--Columbia, 2012)
This study looks at free newspapers, focusing on the modern era beginning in 1995, to better understand the impact these publications have on paid newspapers. The theory revolves around the question of media substitutability, ...
From controversial to compatible : newspaper editors' views on the value of reporter beat blogs
(University of Missouri--Columbia, 2011)
A survey of top editors of large-circulation newspapers in the United States and follow-up interviews were conducted to determine the degree to which editors believe reporter blogging is important to their online sites and ...
Hostile media effect : testing the effects of political candidates of varying race levels and political party affiliation as news article subjects
(University of Missouri--Columbia, 2011)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] The perception that the media are biased against one's point of view is one that researchers have examined for more than two decades, and the theory ...
The utilization of information operations coupled with agenda setting and integrated marketing communication in the prevention of genocide, mass atrocities, and or mass killings
(University of Missouri--Columbia, 2011)
Over the last 10-years, the focus of the U.S. Army has been on Counter-Insurgency (COIN) operations in Iraq and Afghanistan. However, the writing is on the wall that military involvement in both locations will soon come ...