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Effective spokespersons on Twitter : experimenting with how profile gender & network size impact user perceptions of credibility and social attraction
(University of Missouri--Columbia, 2010)
In addition to pulling in millions of everyday users, Twitter attracts strategic communicators aiming to forge personal bonds with users. Strategic communicators face a dilemma in creating Twitter profiles online, as the ...
Using conflict positioning as a pretreatment in the public's evaluation of crisis management
(University of Missouri--Columbia, 2007)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] By conducting a controlled experimental design, this study examined the effectiveness of conflict positioning, which was defined by Cameron (2004) as ...
Battle on the home front : a contingency approach to analyzing how an army unit communicates with families during a deployment
(University of Missouri--Columbia, 2009)
A case study with an Army aviation unit was conducted to determine what factors in Cameron's contingency theory contribute to how Army rear-detachment commanders and family readiness group leaders communicate with families ...
Games of information : informational and normative influences of media structures on the likelihood of militarized interstate disputes
(University of Missouri--Columbia, 2010)
This dissertation examines the influence of media freedom on foreign policy, specifically, the decision of leaders to use militarized force in resolving international disputes. It begins by revisiting the libertarian ideals ...
Pertinacious image : investigating a dimension of image management in sports public relations
(University of Missouri--Columbia, 2010)
Seeking to explore new areas of image management, this dissertation applied the constant comparative method to in-depth interviews of sports public relations practitioners. The result is the discovery of a new concept not ...
Increasing the persuasiveness of gain vs. loss framing : the effects of gender and fear arousal on processing gain- vs. loss-framed breast cancer screening messages
(University of Missouri--Columbia, 2010)
Based on prospect theory, the present study investigated gain vs. loss framing effects in the context of breast cancer screening (BCS) intervention. This study specifically assessed how the framing effect would be moderated ...
Social media and crisis communication: using social media and image repair discourse to maintain positive image
(University of Missouri--Columbia, 2015)
In 2012, the COO of Chick-fil-A, and present day CEO, Dan Cathy, offered his personal opinion on gay marriage during two separate interviews with conservative media outlets. Those statements ended up making national ...
Responding to racism : how specific communication strategies may decrease likelihood of boycotts, protests and uprisings
(University of Missouri--Columbia, 2015)
While there is vast research on crisis communication strategies, there is a gap in work concerning how to evaluate these strategies among the public and specific stakeholders. The goal of this study was to attain a better ...
Identity crisis : the role of organizational culture in defining public affairs and its roles, missions, and value in the United States Marine Corps
(University of Missouri--Columbia, 2015)
This study examined the valuation of soft power, specifically public affairs, and the understanding of public affairs missions within the U.S. Marine Corps from the perspective of public affairs practitioners and Marine ...
How do you like this comment? : persuasive effects of online comments and heuristic cues in crisis communication context
(University of Missouri--Columbia, 2014)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] The emergence of online communication reflects a shift in public relations (PR) roles, with more emphasis on interactive features in news such as writing ...
A qualitative analysis of strengths and liabilities of former journalists in public relations roles
(University of Missouri--Columbia, 2015)
Since the birth of the public relations industry, journalists have filled much of its ranks. Following the introduction of James Grunig's general theory of two-way symmetrical public relations, various corollaries have ...
Testing the role of corporate social responsibility and crisis response messaging in corporate reputational recovery
(University of Missouri--Columbia, 2016)
The practice of public relations is complex, fluid, and multifaceted (Cancel et al., 1997): Job skills range from relationship building (Wood, 2015), to media relations and crisis communications. Crises draw intense attention ...
Proactive self-disclosure of threats : the effects of voluntary disclosure of corporate issues on perceived organizational transparency, credibility, and perceived severity of issues
(University of Missouri--Columbia, 2012)
Guided by the public relations literature of stealing thunder and organizational transparency, this study examined the effects of corporations' self-disclosure claims of their issues via Facebook on audience perceptions. ...
Technology and trust : how new communication technology impacts electric utilities during and after natural disasters
(University of Missouri--Columbia, 2015)
This study examined how the medium an electric utility uses to communicate during a disaster effects organizational reputation and how location (rural vs. non-rural area in America) effects organizational reputation based ...
The effect of modality and response strategy on evaluations of credibility and reputation
(University of Missouri--Columbia, 2013)
Crisis situations represent major threats to the perceptions of companies by their key publics. This study draws from existing research in an effort to understand how the crisis response message characteristics of modality ...
Social proximity and user-generated health content : an experimental test of perceived source similarity and construal level theory
(University of Missouri--Columbia, 2013)
The affordances of the internet, particularly as manifest in social network site platforms, allow for interpersonal mediated communication with socially proximal sources. In a 3 (expert source cues vs. low cues vs. low ...
Presenting the dragon to the eagle : testing the influence of message framing and valence on public perceptions
(University of Missouri--Columbia, 2013)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] The study examined the influence of negative and positive stories framed episodically and thematically on cognitive perception, attitude formation and ...
Controversies in acceptance of genetically modified food by European Union : symptoms of conflicts in diffusion of an innovation
(University of Missouri--Columbia, 2011)
The thesis is an attempt to merge diffusion of innovations with contingency theory, and examine controversy on gene modification in European Union with the combined model. According to the combined theoretical model: the ...
Proactive environmental risk communication : multiple publics' evaluation of for-profit corporations' sustainability communication
(University of Missouri--Columbia, 2010)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This research expands understanding of corporate environmental communication beyond green advertising and environment responsibility reports of CSR ...
How the relationship between public health information officers and journalists can affect media agenda-building : a coorientational approach
(University of Missouri--Columbia, 2011)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] The purpose of this study is three-fold. The first purpose is to investigate how public health information officers perceive health journalists in ...