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Credibility concerns for online newspapers : do reporter comments influence perceptions of credibility?
(University of Missouri--Columbia, 2014)
This study seeks to explore the effects of reporter comments on perceptions of credibility when readers encounter traditional news in an online format. Using a between-groups design, the study enlisted volunteers from a ...
Uncovering the art of persuasion : understanding design decisions for award-nominated or winning city and regional magazine art directors between 2012 and 2014
(University of Missouri--Columbia, 2014)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] Magazine covers serve as the first impression for readers and determine whether the reader will pick up and read the magazine. Therefore, it is important ...
Affecting public opinions via social media--opinion leaders use of Weibo
(University of Missouri--Columbia, 2014)
This thesis analyzed opinion leaders' use of Weibo to investigate their online behaviors, and to see if gender and fields of expertise will affect opinion leaders' use of Weibo. The study will help people to better understand ...
The effect of Jumbotron advertising on the experience of attending major league baseball games
(University of Missouri--Columbia, 2014)
This study explores the dynamics of jumbotron advertising at Major League Baseball games and the effect it has on fans at those games. In order to execute the study, the researcher traveled to 12 different Major League ...
Increasing accessibility : how news websites can better serve people with visual disabilities
(University of Missouri--Columbia, 2014)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] The purpose of this qualitative study is to explore how people who are blind or have low vision prefer to get online news, the problems they face in ...
Framing of fisheries in collapse : a content analysis of two newspapers
(University of Missouri--Columbia, 2014)
This quantitative content analysis draws from framing theory to examine newspaper coverage of fisheries in collapse. Two groups of newspaper articles formed the population for this census: coverage of the Georges Bank cod ...
Themes in and comparison of selected newspaper coverage of the Mormon Conflict in Missouri, 1831-1839
(University of Missouri--Columbia, 2014)
Shortly after Joseph Smith founded the Church of Jesus Christ of Latter-day Saints, the group left its New York roots in search of space to practice their faith in peace. They moved to Missouri in 1831, settling near ...
How people respond to advocacy messages: the impact of message source and media platform on attitude in a nonprofit environment
(University of Missouri--Columbia, 2014)
This paper investigates the role of message source and (social) media channels in determining consumer response to nonprofit advertising. After reviewing relevant literature, a summary model that focuses on attitude change, ...
Stereotype threat and the mass media : the athletic test performance of black and white students
(University of Missouri--Columbia, 2014)
An experiment showed that a sports news article based on negative racial stereotypes about Black or White athletes can impede athletic performance based on the theory of stereotype threat. In the experiment, White participants ...
Jokers, smokers and midnight tokers? : how television news framed pro-pot legislation in Oregon and Colorado before the November 6, 2012 elections
(University of Missouri--Columbia, 2014)
News framing of accountability systems after No Child Left Behind
(University of Missouri--Columbia, 2014)
The impact of webpage complexity and photo intensity on processing of online news
(University of Missouri--Columbia, 2014)
The evidence and impact of role conflict on copy editors who work at companies that produce newspapers and websitesThe evidence and impact of role conflict on copy editors who work at companies that produce newspapers and websites
(University of Missouri--Columbia, 2014)
The newspaper industry has faced colossal shifts over the past several decades because of the Information Age and changing needs of readership. Copy editors have been among the most affected as the newsroom seeks to adapt. ...
The social media question : understanding the content people read and share on Twitter
(University of Missouri--Columbia, 2014)
People use online platforms such as Twitter and Facebook to find and share news that matters to them. This quantitative study explores how tweets posted to two newspaper's accounts - The Kansas City Star and the Columbia ...
A uses and gratifications study of niche social network sites
(University of Missouri--Columbia, 2014)
This study applied the uses and gratifications theory to determine how audience motives for using niche social network sites compared with motives for using popular social network sites. An online survey presented a single ...
The psychological effects of star rating numeracy cues and customer review feedback on information processing of electronic word-of-mouth
(University of Missouri--Columbia, 2014)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] This 2x3x2 factorial experiment examined the psychological effects of star rating numeracy cues and customer review feedback of online consumer product ...
Why should they comment? : understanding local television news viewers' motivation for commenting on stations' Facebook pages
(University of Missouri--Columbia, 2014)
171 participants, recruited from a large Midwestern university, viewed a mock Facebook post from a local television news station. The four conditions each featured the same news story, but some treatments had a statement ...
University website marketing discourse and the Hispanic audience
(University of Missouri--Columbia, 2014)
This research analyzes the discursive and rhetorical strategies used by universities to market themselves through their institutional websites. The research compares three Hispanic Serving Institutions (HSIs) with three ...
Ethics of filmmaker-subject relationships in documentaryEthics of filmmaker-subject relationships in documentary
(University of Missouri--Columbia, 2014)
The relationship between filmmaker and subjects is one of the central issues in scholarly research of the documentary genre. It raises many ethical questions - is it possible to document the reality without intervening, ...
The legitimization by American newspapers of employees who are fired for social media posting or the employers who fired them : a framing analysis
(University of Missouri--Columbia, 2014)