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Social media use during power outage events
(University of Missouri--Columbia, 2019)
This study explores how consumers use social media networking sites during power outage events. Using a qualitative research lens, the study explores consumer motivation as it relates Uses and Gratifications theory as well ...
"Sin mujeres no hay revolución" : transversal feminist politics in the digital mediated activism of the Argentine collective Ni una menos
(University of Missouri--Columbia, 2019)
While the advent of the Internet and digital social networks has opened opportunities for global connectivity, participation, and broadcasting to agents outside the media, corporations and the state, inequities structuring ...
God's words in the language of men : the professionalization of the Southern Baptist Press
(University of Missouri--Columbia, 2019)
Although religion is and has been an integral aspect of society, its journalism has been overlooked. Media scholars have viewed the religious press as less worthy and less professional than its commercial counterparts, ...
Investigating the organizational decision making responsible for corporate social responsibility initiatives
(University of Missouri--Columbia, 2019)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI--COLUMBIA AT REQUEST OF AUTHOR.] Corporate social responsibility (CSR) is evolving into an essential component of brand strategy. The way consumers interact with brands is ...
Esquire magazine, presidential politics and hegemonic masculinity
(University of Missouri--Columbia, 2019)
Esquire magazine is one of the premiere men's magazines in the U.S. and has a long history of reporting on U.S. presidential politics. This study seeks to extend the sociological and psychological concept of hegemonic ...
Testing the efficacy of self-determination theory as a counter-propaganda interdiction tool
(University of Missouri--Columbia, 2019)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This dissertation experimentally tests a new theoretical approach to resistance to persuasion in the context of extremist recruitment propaganda. This ...
An examination of personalization in digital advertising
(University of Missouri--Columbia, 2019)
Paid advertisements on social media have become a powerful way for marketers to reach their target audiences. This study addresses how millennials experience, interact with, and react to personalized advertisements on ...
Textual analysis of online magazine framing of screen time use in young children
(University of Missouri--Columbia, 2019)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] In the United States alone, children's access to portable digital technology, like smartphones and tablets, has risen from 52% in 2011 to 98% in 2017, ...
How media and communication graduates find jobs
(University of Missouri--Columbia, 2019)
With rising college student debt, questions about the return on investment for a degree in media and communication and perceived instability in the industry, students want to know how they will find jobs before loans are ...
Understanding patterns and motivations of women using Facebook for birth control information
(University of Missouri--Columbia, 2019)
Objective: The purpose of this study is to determine the patterns and motivations for women to use Facebook for information on birth control. Methods: A quantitative study was conducted among women between the ages of 18 ...
Chinese government's public health crisis response strategies on social media platforms : a comparison between 2016 expired vaccines crisis in Shandong and 2018 Changchun Changsheng fake rabies vaccine crisis
(University of Missouri--Columbia, 2019)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI--COLUMBIA AT REQUEST OF AUTHOR.] A quantitative content analysis was conducted to study the crisis response strategies and stances adopted by the Chinese govrnment and its ...
Does being real pay off? : examining the impact of perceived authenticity in crisis communication
(University of Missouri--Columbia, 2019)
This study examines whether communicating with authenticity in a crisis situation can help produce more successful post-crisis results and if the type of crisis apology impacts the relationship between authenticity and ...
Concentration and consolidation : how chain ownership affects newspaper front-page content
(University of Missouri--Columbia, 2019)
Ownership by newspaper chains in the United States has become the norm, rather than the outlier, in the past half-century. While proponents of this model of ownership claim that chain newspapers are no different from ...
Symbiotic or destructive? : an analysis of the metaphors about journalism in American films during the 1990s
(University of Missouri--Columbia, 2019)
Whereas several studies have focused on the stereotypical representations that appear in mass media messages created by journalists, the aim of this thesis is the analysis of the representation of journalists in selected ...
Bursting your (filter) bubble how personalization is changing the way you perceive reality from the information you consume on social media
(University of Missouri--Columbia, 2019)
Personalization filters work behind-the-scenes to curate the information users encounter online. This has influenced users' online information diets by uprooting traditional gatekeeping practices and socialization processes. ...
Angling the truth : how sponsored content and media framing impact the charter school movement
(University of Missouri--Columbia, 2019)
This research explores the influence of information and understanding by parents of school-aged children as it relates to the charter school movement in the St. Louis area. By examining this topic using the framing theory, ...
Representation of Hispanic culture in Delta's Sky magazine
(University of Missouri--Columbia, 2019)
As part of the largest minority group in the U.S., Hispanic people play an increasingly significant role in media consumption. Prior studies have investigated this key demographic's consumption of advertising, but research ...
Indicators of journalistic role performance on Last Week Tonight
(University of Missouri--Columbia, 2019)
The purpose of this study was to analyze how John Oliver, the television host of HBO's Last Week Tonight, adopts journalistic role performance throughout the long-form segments of his program. Last Week Tonight, a satirical ...
The perceived role of Twitter in young adults' political participation during the 2018 midterm elections
(University of Missouri--Columbia, 2019)
This study explores the relationship between young adults' use of Twitter and their political participation during the 2018 midterm elections. While contributing to previous literature, this study aims to extend research ...
A study of the Kansas City Chiefs crisis communication during the national anthem protests
(University of Missouri--Columbia, 2019)
This study explores the background of crisis communication and corporate social responsibility as they relate to practices in the sport industry. By building off the literature review, the study here aims to further research ...