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Alumni motivations and social media for engagement
(University of Missouri--Columbia, 2018)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] As budgets shrink and competition increases, universities strive to engage alumni in support of the institution. The use of social media to engage ...
Testing the Twin Cities : a textual analysis of frames surrounding daily Minnesota-St. Paul newspaper coverage of the 2017 Minnesota Lynx
(University of Missouri--Columbia, 2018)
Perception often is reality, and that is of particular importance to those in journalism. Previous research illustrates that the language journalists use to describe the subjects they cover has the ability to impact public ...
In front of the lens : the expectations, experiences, and reactions of visual journalism's subjects
(University of Missouri--Columbia, 2018)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] Visual journalism is a curious form of social interaction usually involving strangers and the process of transforming one's private life into public ...
Evaluating the use of Facebook brand pages by television journalists to promote their professional brand
(University of Missouri--Columbia, 2018)
Television journalists have taken note that social media sites have transformed how and when viewers/users consume news content. Controlling the flow of information is becoming more of a challenge and viewers are seeking ...
In self defense : black female journalists' advocacy in the Cold War
(University of Missouri--Columbia, 2018)
"Mary Church Terrell, Black female journalist and civil rights activist, stood in front of the United Nations board in Lake Success, New York, on Sept. 21, 1949, to present a brief on Rosa Lee Ingram. Ingram and her two ...
The stereotypical, mythical, and peace journalism representation of blackness through news storytelling content in racial democracies : a critical discourse analysis
(University of Missouri--Columbia, 2018)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] This Critical Discourse Analysis (CDA) explores how well-established news storytellers represent people of African descent in contexts where racial ...
A world in flux : journalistic change in science journalism
(University of Missouri--Columbia, 2018)
As modernity undergoes radical changes, a narrative of journalistic change has emerged in journalism research. One way that journalistic change has been conceptualized is in terms of a shift from a high modern to a liquid ...
Effects of journalism education on student engagement : a case study of a small-town scholastic press programe
(University of Missouri--Columbia, 2018)
Using social capital theory as the lens, this case study investigates how being part of a scholastic journalism program impacts the academic, social, and civic engagement levels of students in a small-town, rural setting ...
A study of non-profit social media engagement
(University of Missouri--Columbia, 2018)
As more nonprofit organizations increase their usage of social media to reach new audiences, audience research is needed to help practitioners formulate strategic communications plans that reach the goals of the organization. ...
Editorial analytics : how a U.S. newspaper applies data to match target audiences
(University of Missouri--Columbia, 2018)
This research is an in-depth case study of a major regional U.S. daily embracing audience data under the pressure of limited resources and shrinking advertising budgets. The legacy news operation observes analytics through ...
Visibility of health news outlet attributions on facebook : outcomes for credibility perceptions and recall
(University of Missouri--Columbia, 2018)
The internet has become a major source of health information, and the user-generated content found online, especially on social media, makes health misinformation a serious concern (Yang & Beatty, 2016). Two-thirds of U.S. ...
Are universities "selling" online programs through agenda setting?
(University of Missouri--Columbia, 2018)
"Higher education in America is at a tipping point-the traditional, common college student is no longer that traditional or common. While much of America maintains a preconceived notion of the "traditional" college student-18 ...
"Racism lives here" : racial ideologies in local news media coverage of student university protests
(University of Missouri--Columbia, 2018)
During fall of 2015, a group of students at the University of Missouri called Concerned Student 1950 protested racial inequity on campus. Their collective action led to structural shakeups in the university's leadership. ...
Framing practices of wire services in modern wartime : international frames during the final six months of the Battle of Aleppo
(University of Missouri--Columbia, 2018)
This thesis focuses on the journalistic articles published by three major wire services-Associated Press, Reuters, and TASS -- during the final six months of the Battle of Aleppo, a major offensive that essentially tilted ...
"The food is so good" : why consumers positively cope with product-harm crisis
(University of Missouri--Columbia, 2018)
Using Chipotle E. coli outbreak as context for product-harm crisis, this study examines the nuanced nature of consumer thinking and why consumers adopt coping behaviors or perceptions toward the crisis. The lack of analysis ...
Preventing inaccurate media : a gatekeeping analysis of how news managers are overseeing the process of citizen journalism
(University of Missouri--Columbia, 2018)
This research examines the process that news managers at local broadcast television stations use when vetting user-generated content or citizen journalism, focusing on techniques used for verification and implications for ...
Subsidizing the press : understanding journalists' attitudes about corporate and government influence and the public interest
(University of Missouri--Columbia, 2018)
U.S. newspaper companies have been slashing resources, resulting in less original reporting and raising questions about whether private-sector newspapers can adequately serve the public interest. According to social ...
Remembering Ali : a study of print media's framing of Muhammad Ali's death
(University of Missouri--Columbia, 2018)
Did the Louisville Courier-Journal and The New York Times do Muhammad Ali's legacy justice in their obituary and memorial coverage during the week after his June 3, 2016, death, or were the contextual complexities surrounding ...
Optimizing omni-channel grocery shopping : marketing communications strategies for independent grocery retailers
(University of Missouri--Columbia, 2018)
This study tests which incentives or messaging (if any) motivates consumers to start online grocery shopping with independent grocery retailers by applying the diffusion theory. Online grocery shopping is important to study ...
How NBA teams use twitter as a brand management tool
(University of Missouri--Columbia, 2018)
Social media has changed the way that organizations communicate with consumers and potential consumers. In the professional sports industry, teams use social media as a way to engage with their fans, posting a range of ...