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Immunize the vaccine rumors: Effects of inoculation messages and tone of voice on HPV vaccine compliance
(University of Missouri--Columbia, 2014)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] The primary purpose of this study was to develop an effective health communication strategy to guide the decision-making process of parents regarding ...
The effects of new media for emergency tornado notification on the digital divide
(University of Missouri--Columbia, 2014)
This study explored the possible continued existence of a digital divide as it related to how residents in two disperse communities received notification of late season tornado events in 2013. The theoretical perspective ...
How do you like this comment? : persuasive effects of online comments and heuristic cues in crisis communication context
(University of Missouri--Columbia, 2014)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] The emergence of online communication reflects a shift in public relations (PR) roles, with more emphasis on interactive features in news such as writing ...
Twitter and television : a uses & gratifications study of Twitter usage and television viewing
(University of Missouri--Columbia, 2014)
The research survey and analysis contributed to the body of knowledge of the motivations for watching television and using Twitter. The results identified the motivations of relaxation and escape, companionship and social ...
Yukon government, social media use and the contingency theory of communication
(University of Missouri--Columbia, 2014)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] Using the experiences of communication practitioners in a small Canadian territorial government, this research examines the use of social media as part ...
The perceived role of Spanish-language journalists in one newspaper in the U.S. South: a case study
(University of Missouri--Columbia, 2014)
In-game promotions and their effects on sporting event attendees : a look at brand awareness and purchase behavior
(University of Missouri--Columbia, 2014)
In today's world of DVR and ad blockers, advertisers struggle to capture the full attention of their audiences. Advertisers are forced to break out of the norm in order to communicate their messages. Sporting events have ...
Reporting on rape : myths, context and sources
(University of Missouri--Columbia, 2014)
This content analysis study examines how rape was portrayed in print news articles from 1996 to 2012. The study explores this topic from three perspectives. First, it examines whether four particular rape myths were present: ...
A uses and gratifications study of niche social network sites
(University of Missouri--Columbia, 2014)
This study applied the uses and gratifications theory to determine how audience motives for using niche social network sites compared with motives for using popular social network sites. An online survey presented a single ...
A qualitative study of factual correction requests for corporate reputation management
(University of Missouri--Columbia, 2014)
Using content analysis to examine the relationship between commercial and nonprofit organizations motives and consumer engagement on Facebook
(University of Missouri--Columbia, 2014)
The use of Twitter as a news source in sports reporting
(University of Missouri--Columbia, 2014)
News framing of accountability systems after No Child Left Behind
(University of Missouri--Columbia, 2014)
The evidence and impact of role conflict on copy editors who work at companies that produce newspapers and websitesThe evidence and impact of role conflict on copy editors who work at companies that produce newspapers and websites
(University of Missouri--Columbia, 2014)
The newspaper industry has faced colossal shifts over the past several decades because of the Information Age and changing needs of readership. Copy editors have been among the most affected as the newsroom seeks to adapt. ...
The social media question : understanding the content people read and share on Twitter
(University of Missouri--Columbia, 2014)
People use online platforms such as Twitter and Facebook to find and share news that matters to them. This quantitative study explores how tweets posted to two newspaper's accounts - The Kansas City Star and the Columbia ...
The impact of webpage complexity and photo intensity on processing of online news
(University of Missouri--Columbia, 2014)
The legitimization by American newspapers of employees who are fired for social media posting or the employers who fired them : a framing analysis
(University of Missouri--Columbia, 2014)
Ethics of filmmaker-subject relationships in documentaryEthics of filmmaker-subject relationships in documentary
(University of Missouri--Columbia, 2014)
The relationship between filmmaker and subjects is one of the central issues in scholarly research of the documentary genre. It raises many ethical questions - is it possible to document the reality without intervening, ...
Gatekeeping and unpublishing : how editors make publishing and unpublishing decisions
(University of Missouri--Columbia, 2014)
Through in-depth interviews and qualitative analysis, this thesis studies decision-making within American newsrooms regarding the handling of unpublishing requests as well as the influences on editors' decision-making. The ...
The authentic I : authenticity in first-person narrative journalism
(University of Missouri--Columbia, 2014)