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How the relationship between public health information officers and journalists can affect media agenda-building : a coorientational approach
(University of Missouri--Columbia, 2011)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] The purpose of this study is three-fold. The first purpose is to investigate how public health information officers perceive health journalists in ...
The beauty of celebrity endorsements : a study on audience reception of celebrity endorsed cosmetics with a view through the lens of upper-class and middle-class women
(University of Missouri--Columbia, 2011)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] Advertisers constantly compete for consumers' attention and business. Thus, it is imperative for advertisers to develop superior strategies to gain ...
Whitewashing Southern Living : the sociocultural significance of the 1966 magazine launch in Birmingham, Alabama
(University of Missouri--Columbia, 2011)
The purpose of this study was to examine Progressive Farmer Company's 1966 launch of Southern Living magazine in Birmingham, Alabama, in its sociocultural context. The publisher of Progressive Farmer, the largest magazine ...
Multimedia effect and its impact on consumer responses toward online promotion : an empirical study of medical tourism promotion
(University of Missouri--Columbia, 2011)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This study explores the multimedia effect, as well as seeks to detect its impact on consumers' responses. This thesis particularly investigates the ...
Ideology of the air : communication policy and the public interest in the United States and Great Britain, 1896-1935
(University of Missouri--Columbia, 2011)
Communication policymakers must consider policy options for structure and regulation when confronted with new media technologies. In the 1920s and 1930s, with the advent of radio broadcasting, policymakers in the United ...
Factors influencing media use in the evacuation decision-making process during approaching cyclones in the Bahamas
(University of Missouri--Columbia, 2011)
A survey of Bahamians living on the island of New Providence (N = 381) explored the different factors that influence media use in the evacuation decision-making process along with investigating the different outlets used ...
The framing of the Egyptian revolution portrayed through the Aljazeera and CNN media outlets and how they compare and contrast
(University of Missouri--Columbia, 2011)
This study examines the coverage of the Egyptian revolution of 2011 in the Arabic-language Aljazeera and the CNN news releases. By analyzing the framing of their news stories, this study compares and contrasts the news ...
Silent voices : the New York Times and the Washington Post coverage of the Rwandan genocide and the American response
(University of Missouri--Columbia, 2011)
The genocide in Rwanda was one of the worst human experiences within the 20th century. Throughout the 100 day genocide at least 800,000 people were killed, countless were wounded, and millions were displaced from their ...
The mutual shaping of technology in a news establishment : social journalism and organizational change
(University of Missouri--Columbia, 2011)
Efforts to understand the relationship between technological change and organizational change in the journalism industry have taken on a new meaning over the past decade. The survival of professional news organizations may ...
Tuning in to hooking up : an analysis of television's influence on thoughts of hook ups and commitment
(University of Missouri--Columbia, 2011)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] The goal of this experiment was to provide a better understanding of whether television portrayals of sexual behavior in the absence of a committed ...
A culture of audience engagement in the news industry
(University of Missouri--Columbia, 2011)
This research examines the concept of audience engagement in journalism, and the changing nature of the relationship between journalists and their audiences. It uses the theoretical framework of newsroom sociology and ...
Redefining community in the digital age : an examination of the physical and Facebook communities of Generation X
(University of Missouri--Columbia, 2011)
As technology evolves, it is reshaping the way that people communicate and define community. Online social networks, such as Facebook, bring people together in a digital environment. However, it is not clear whether ...
Sgt. Pepper's Lonely Arts Club Band : a gatekeeping analysis of how music journalists approach and understand their audiences
(University of Missouri--Columbia, 2011)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] In this qualitative analysis, 10 music writers were asked questions about their processes, preferences and institutions, and the answers were constructed ...
Promoting cause sponsorship on corporate web sites: perceived control of navigation, natural fit, and created fit
(University of Missouri--Columbia, 2011)
The purpose of the present research is to examine the role of perceived control of navigation in online sponsorship-linked marketing. Specifically, the proposed research examines the influence of three independent variables ...
Hostile media effect : testing the effects of political candidates of varying race levels and political party affiliation as news article subjects
(University of Missouri--Columbia, 2011)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] The perception that the media are biased against one's point of view is one that researchers have examined for more than two decades, and the theory ...
Lasting legacies : a framing analysis of religion news online and in legacy media
(University of Missouri--Columbia, 2011)
This work examined 514 stories published at religion news niche websites, and the websites of legacy media in the U.S. to determine how stories about religion were framed online. Ten websites, chosen for their history of ...
Cause exhaustion : how the loss of potency affects brand attitudes and intentions
(University of Missouri--Columbia, 2011)
The purpose of this study was to investigate if there was a significant relationship between a consumer's perceived frequency with which a cause is featured in cause-related marketing and brand-related attitudes and ...
Framing the Catholic Church : the New York Times coverage of the Catholic Church 2006-2011
(University of Missouri--Columbia, 2011)
The Catholic Church is portrayed by the media in many different ways. Identifying these portrayals, help discover audience perceptions of the Catholic Church in the United States. Guided by the communication theories of ...
Potential benefits of social media in a weapons of mass destruction (WMD) event
(University of Missouri--Columbia, 2011)
Weapons of mass destruction (WMD) can come in multiple forms. Regardless of their nature being chemical, biological, nuclear, or high explosives, their use will disrupt normalcy and governance of nations. Application of ...
When hegemony prevails : a discourse analysis of two Korean newspapers during the 2008 financial crisis
(University of Missouri--Columbia, 2011)
This research seeks to find out if the American hegemonic ideology was embedded in two Korean newspapers (conservative and progressive) during the U.S. financial crisis of 2008. In addition, it seeks to explore how American ...