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The evolution of agenda-setting theory : how local TV station's Facebook posts affect news decisions of evening broadcasts
(University of Missouri--Columbia, 2018)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] The relationship between a local television news station and its audience has changed. No longer is it a one-way conversation, but rather, social media ...
The intersection of political activism and brand advertising
(University of Missouri--Columbia, 2018)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] The following document is a Master's thesis completed in accordance with graduation requirements for the Masters of Arts in Strategic Communication at ...
Second class : local and elite media framing of poverty in the Appalachian opioid epidemic
(University of Missouri--Columbia, 2018)
The opioid epidemic has disproportionately affected the rural Appalachian region, and poverty is a root cause of this. However, both poverty and the Appalachian region are historically under-covered and negatively framed ...
"Hollywood and beyond" : an intersectional analysis of how Teen Vogue covered the #MeToo movement
(University of Missouri--Columbia, 2018)
Using Crenshaw's theory of intersectionality as a lens of analysis, this study asks how the teen magazine Teen Vogue reported on the rise of the #MeToo movement and how intersections of race, class and gender were represented ...
This is not a moment. This is a movement : how national newspapers reported 2015 protests against racism at the University of Missouri
(University of Missouri--Columbia, 2018)
In 2015, protests against racism at the University of Missouri upended the university. Journalists from news outlets throughout the U.S. descended on the Columbia campus to document the historic protest movement, which ...
Reinventing a moral mode : a textual analysis of 21st century "living Lei Fengs" in China Daily
(University of Missouri--Columbia, 2018)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] This study explores how China Daily has extended the collective memory of iconic Chinese role model Lei Feng in articles about so-called "living Lei ...
Tweeting while leading : President Trump's Twitter habits from a Washington media perspective
(University of Missouri--Columbia, 2018)
This research is an in-depth study of how the current President of the United States is tweeting while leading our country and how that has impacted the traditional information gatekeeping role of the news media. By applying ...
Journalists' use of newspaper comment sections in the newsgathering process
(University of Missouri--Columbia, 2018)
As computers and, increasingly, cell phones, are used by an ever growing percentage of the population, newspapers have turned to online comment sections accompanying articles as forums for readers to communicate. Journalists ...
Effects of message appeal and efficacy belief on perceptions of oral health messages
(University of Missouri--Columbia, 2018)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] This study examined how different type of message appeal and efficacy belief influenced college-aged populations' perceived effectiveness of oral health ...
In front of the lens : the expectations, experiences, and reactions of visual journalism's subjects
(University of Missouri--Columbia, 2018)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] Visual journalism is a curious form of social interaction usually involving strangers and the process of transforming one's private life into public ...
Testing the Twin Cities : a textual analysis of frames surrounding daily Minnesota-St. Paul newspaper coverage of the 2017 Minnesota Lynx
(University of Missouri--Columbia, 2018)
Perception often is reality, and that is of particular importance to those in journalism. Previous research illustrates that the language journalists use to describe the subjects they cover has the ability to impact public ...
LIFE, liberty & the pursuit of visual happiness : the development of documentary journalism, from magazine picture stories to Netflix serials
(University of Missouri--Columbia, 2018)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] This Master's thesis examined what makes photo-journalists fulfilled professionally in the digital video space. Internet video journalism is the latest ...
Motivations behind individuals' engagement with urban, community-building nonprofits on Facebook : a uses and gratifications approach
(University of Missouri--Columbia, 2018)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] This research examines how individuals engage with urban, community-building nonprofits on Facebook. Nonprofits rely heavily on social media marketing ...
Evaluating the use of Facebook brand pages by television journalists to promote their professional brand
(University of Missouri--Columbia, 2018)
Television journalists have taken note that social media sites have transformed how and when viewers/users consume news content. Controlling the flow of information is becoming more of a challenge and viewers are seeking ...
The stereotypical, mythical, and peace journalism representation of blackness through news storytelling content in racial democracies : a critical discourse analysis
(University of Missouri--Columbia, 2018)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] This Critical Discourse Analysis (CDA) explores how well-established news storytellers represent people of African descent in contexts where racial ...
Mediated temporal consciousness: memory and concepts of time through engagement with online news archives
(University of Missouri--Columbia, 2018)
Archival news content no longer exists solely in physical collections at a limited number of public institutions and media organization storerooms. Instead, digitized and digital-native content of the past can be found ...
How brands engage with college students
(University of Missouri--Columbia, 2018)
With Facebook and digital technology being such a large part of everyday life now, it is important for advertisers to understand how best to utilize the power of these platforms to reach consumers. In order to examine ...
Relationship counseling for advertising agencies and clients : a textual analysis of framing in trade publications
(University of Missouri--Columbia, 2018)
Although the conflicts between agencies and clients have existed for as long as advertising agencies have existed, agencies and clients have appeared to face increasing difficulty maintaining their relationships. Many ...
An examination of black women's health information understanding and negotiation of engagement in skin whitening
(University of Missouri--Columbia, 2018)
Taking a domestic approach to understanding a global phenomenon, the purpose of this project is to illuminate how black women receive health information concerning skin whitening and how such information impacts black ...
Uncertainty management in mass shootings: antecedents, appraisals, and communication behavior
(University of Missouri--Columbia, 2018)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] This study focuses on expanding the theoretical knowledge of perceived uncertainty in risk communication research. This study investigates the relationship ...