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Now showing items 21-40 of 102
A quantitative content analysis of shifting dependency patterns in U.S. foreign news content
(University of Missouri--Columbia, 2010)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] As major U.S. newspapers undergo changes due to new revenue streams, delivery formats and business models, it is important to look at the effect that ...
The million dollar question : a quantitative analysis of audience uses and gratifications in digital magazines
(University of Missouri--Columbia, 2019)
digital magazine content in their everyday lives (following four core motivations based on past uses and gratifications research). These recorded reasons were then compared against the subject's self-stated likelihood to click on a digital magazine link...
Framing journalists' kidnappings : a textual analysis of news frames from U.S. and U.K. newspapers covering journalists' kidnappings in the Middle East
(University of Missouri--Columbia, 2010)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] A textual analysis studied U.S. and U.K. newspaper articles written about journalists kidnapped while reporting in the Middle East to uncover news ...
The reality of celebrity journalism : a look at the changing presence of reality TV celebs in People magazine
(University of Missouri--Columbia, 2010)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] The ubiquitous nature of celebrity news and culture has been in place for decades, but its changing face is difficult to define. More specifically, ...
Framing practices of wire services in modern wartime : international frames during the final six months of the Battle of Aleppo
(University of Missouri--Columbia, 2018)
This thesis focuses on the journalistic articles published by three major wire services-Associated Press, Reuters, and TASS -- during the final six months of the Battle of Aleppo, a major offensive that essentially tilted ...
Responsibility framing and the Obama health care reform bill
(University of Missouri--Columbia, 2010)
evident framing categories with characteristics and details specific to each website's coverage of any given topic. The study found that while social versus personal responsibility were not overtly utilized as the predicted framing techniques, it was found...
The SSORTR content management tool as a compass for the alumni magazine editor
(University of Missouri--Columbia, 2010)
The purpose of this research is to develop a content management tool that can assist college and university alumni magazine editors in discerning the types of stories that resonate with the various audiences their publications ...
Exploring behavior on Facebook during the 2016 presidential election
(University of Missouri--Columbia, 2018)
This research explores behaviors on Facebook during the 2016 presidential election. Rooted in selective exposure theory, the study builds on established quantitative research. Prior research has shown social media users ...
Optimizing omni-channel grocery shopping : marketing communications strategies for independent grocery retailers
(University of Missouri--Columbia, 2018)
adopted as quickly as shopping online for other goods; however, the practice is expected by industry professionals, researchers, and grocers to grow quickly. Independent grocery retailers need to be studied because they compete in a crowded marketplace...
Effects of message appeal and efficacy belief on perceptions of oral health messages
(University of Missouri--Columbia, 2018)
-efficacy on dental checkups, and more positive attitude toward dental checkups compared to messages with self-efficacy information. Theoretical and practical implications on the findings were discussed....
Effective spokespersons on Twitter : experimenting with how profile gender & network size impact user perceptions of credibility and social attraction
(University of Missouri--Columbia, 2010)
In addition to pulling in millions of everyday users, Twitter attracts strategic communicators aiming to forge personal bonds with users. Strategic communicators face a dilemma in creating Twitter profiles online, as the ...
Examining the impact of Beijing 2008 Olympic games on foreign news coverage on China : a content analysis
(University of Missouri--Columbia, 2010)
Hosting the Beijing 2008 Olympic Games prompted the Chinese government to employ a relaxed foreign media policy, which signaled a temporary change in the rigorous media control practice in China. This study examined the effectiveness of the relaxed...
After the crop : the impact of downsizing on photojournalism quality
(University of Missouri--Columbia, 2010)
A content analysis (N=1,288) of four mid-size regional newspapers before and after periods of layoffs and workforce reduction showed that photographic quality had been negatively affected. Using the quantitative data, ...
Bursting your (filter) bubble how personalization is changing the way you perceive reality from the information you consume on social media
(University of Missouri--Columbia, 2019)
Personalization filters work behind-the-scenes to curate the information users encounter online. This has influenced users' online information diets by uprooting traditional gatekeeping practices and socialization processes. Through the theoretical...
How do you like this comment? : persuasive effects of online comments and heuristic cues in crisis communication context
(University of Missouri--Columbia, 2014)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] The emergence of online communication reflects a shift in public relations (PR) roles, with more emphasis on interactive features in news such as writing ...
A qualitative study of factual correction requests for corporate reputation management
(University of Missouri--Columbia, 2014)
Visibility of health news outlet attributions on facebook : outcomes for credibility perceptions and recall
(University of Missouri--Columbia, 2018)
both platform features and source cues, based on Sundar's (2008) MAIN model. A 2x2 factorial, between-subjects design was used, with the independent variables of news outlet visibility (as it normally appears on Facebook, or in an enlarged format...
A world in flux : journalistic change in science journalism
(University of Missouri--Columbia, 2018)
As modernity undergoes radical changes, a narrative of journalistic change has emerged in journalism research. One way that journalistic change has been conceptualized is in terms of a shift from a high modern to a liquid ...
Proactive environmental risk communication : multiple publics' evaluation of for-profit corporations' sustainability communication
(University of Missouri--Columbia, 2010)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This research expands understanding of corporate environmental communication beyond green advertising and environment responsibility reports of CSR ...
Editorial analytics : how a U.S. newspaper applies data to match target audiences
(University of Missouri--Columbia, 2018)
This research is an in-depth case study of a major regional U.S. daily embracing audience data under the pressure of limited resources and shrinking advertising budgets. The legacy news operation observes analytics through ...