Search
Now showing items 1-9 of 9
Brand origin and consumers' pereceptions of apparel product attributes relating to quality
(University of Missouri--Columbia, 2009)
This study examined the influence of perceived brand origin on United States consumers' perceptions of apparel product attributes related to quality. This study particularly focused on brand origin as a potential cue that ...
Exploration of the unique firm resources described by Indian apparel export firms for their competitive advantages
(University of Missouri--Columbia, 2013)
The study explored the key competitive advantages and resources of the Indian apparel export firms. According to Porter's (1990) theory of competitive advantage of nations, a nation succeeds in a particular industry if it ...
Business activities, competitive advantages, ownership types of the textile and apparel industries in China
(University of Missouri--Columbia, 2010)
This study was designed to gain a deep and timely understanding about the stature of current textile and apparel (T&A) manufacturers in China whose industry appears to be in the transition from the growth to the full mature ...
The effect of product involvement on socially responsible consumer behavior
(University of Missouri--Columbia, 2013)
Consumers show dissimilar behaviors towards products at their purchase intention considering companies' socially responsible practices, but, this may not be the same for both low and high involvement products while purchasing. ...
Small- and medium-sized enterprise owners' perception of success in the textile and apparel industries : multiple case studies
(University of Missouri--Columbia, 2011)
Small- to medium-sized enterprises (SMEs) are a critical part of many industries in today's U.S. economy, and are particularly important to the U.S. textile and apparel industry. While the importance of SMEs to the textile ...
A study of consumer behavior of digital media : users' preference related to media format
(University of Missouri--Columbia, 2011)
This study aims explain the underlying motivations driving consumers' purchase preferences for hard or soft copies of digital music. A uses and gratifications approach is adopted to examine the relationship between five ...
Trust/distrust, perceived quality, perceived price, and apparel purchase intention
(University of Missouri--Columbia, 2011)
As firms are competing in an increasingly complex business environment, they are concentrating on building trusting relations with customers and create a niche in the market. Especially in the apparel industry which is ...
The effect of country of design, parts, and manufacturing labels on apparel quality, price, and purchase intention
(University of Missouri--Columbia, 2011)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This study examined the effect of country of origin labels on consumers' perceptions of apparel quality, price and purchase intention. This study ...
Between the devil and the deep blue sea(m) : a case study exploring the borders between work and life domains described by women in the U.S. apparel industry
(University of Missouri--Columbia, 2012)
The study explored the border development and management between work and life domains as described by women working in the U.S. apparel industry. By modeling Clark's (2000) work-family border theory and coupling the social ...