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Now showing items 1-20 of 33
What's new? : a different way to describe innovators
(University of Missouri--Columbia, 2015)
Innovators enjoy seeking out new experiences and new products to try next. They enable the process of the diffusion of information, by launching new ideas into a social system (Rogers, 2003, p. 283). This research tested ...
Start to finish : the effect of sportswriter and reader gender on perception of female athletes
(University of Missouri--Columbia, 2015)
Poor portrayal and perception of female athletes has a host of negative outcomes, such as objectification of women (Daniels, 2009) and negative reader judgment of female athletes (Knight and Giuliano, 2001). This study ...
Optimizing omni-channel grocery shopping : marketing communications strategies for independent grocery retailers
(University of Missouri--Columbia, 2018)
This study tests which incentives or messaging (if any) motivates consumers to start online grocery shopping with independent grocery retailers by applying the diffusion theory. Online grocery shopping is important to study ...
How NBA teams use twitter as a brand management tool
(University of Missouri--Columbia, 2018)
Social media has changed the way that organizations communicate with consumers and potential consumers. In the professional sports industry, teams use social media as a way to engage with their fans, posting a range of ...
Are universities "selling" online programs through agenda setting?
(University of Missouri--Columbia, 2018)
"Higher education in America is at a tipping point-the traditional, common college student is no longer that traditional or common. While much of America maintains a preconceived notion of the "traditional" college student-18 ...
Searching for superwomen : female fans and their behavior
(University of Missouri--Columbia, 2017)
In the last decade, comic books and comic book fan culture have become more popular in mainstream culture, with TV shows and movies depicting both comic book characters and comic book fans. However, very little has been ...
Players in the parasocial: Athletes impact on advertising through parasocial interactions
(University of Missouri--Columbia, 2017)
This research focuses on the social-media driven convention of advertising in order to analyze the parasocial interactions between athlete endorsers and audiences on Facebook. Wardell Stephen Curry II will be the focus of ...
A social identity analysis of racial minority professionals working in the advertising and public relations industries
(University of Missouri--Columbia, 2016)
The purpose of this research is to examine how racial minority professionals in the advertising and public relations industries construct their racial identities through the use of semi-structured interviews. Social identity ...
The discourse of outdoor food advertisements in Latino communities
(University of Missouri--Columbia, 2016)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This paper focuses on analyzing the discourse surrounding food in outdoor advertisements in Latino communities. The following literature discusses ...
Beliefs about individuals with disability as related to media portrayal of disability in Glee
(University of Missouri--Columbia, 2016)
This study explores how exposure to disability portrayal on television is related to beliefs about individuals with disability. This study uses show-specific cultivation theory and its discussion of how television viewing ...
Mobile banking : what drives consumer adoption
(University of Missouri--Columbia, 2017)
There's an app for that! Thanks to smartphone penetration, one technological revolution has spawned the creation of countless mobile innovations, including mobile banking which allows users to manage their finances from ...
Twitter and television : a uses & gratifications study of Twitter usage and television viewing
(University of Missouri--Columbia, 2014)
The research survey and analysis contributed to the body of knowledge of the motivations for watching television and using Twitter. The results identified the motivations of relaxation and escape, companionship and social ...
How four metropolitan newspapers reacted to Michael Sams' announcement about being gay
(University of Missouri--Columbia, 2016)
The aim of this study is to learn how major newspapers write about a lesbian, gay, bisexual, or transgender athlete and to determine how major newspapers use language to write specifically about an athlete who publicly ...
Crisis communication, sports and twitter : how Baylor University and its fans used tweets to communicate during the 2015-2017 sexual assault scandal
(University of Missouri--Columbia, 2017)
Sports scandals are common, and "are almost as old as the sports themselves" (Lordan, 2014, p. 1). This thesis examined how Baylor University and its fans acted as crisis communicators on Twitter during the 2015-2017 ...
A study of the portrayal of female on-air talent on Spanish language television news
(University of Missouri--Columbia, 2017)
Research on Hispanics in the media reveal they are shown in stereotypical roles, wearing tight, sexy clothing and excessive accessories. This research was conducted from a cultural position and used feminism as a theoretical ...
Acculturation levels and brand perceptions of Hispanic female consumers
(University of Missouri--Columbia, 2017)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] The research in the following thesis reveals a correlation between acculturation and brand perceptions of Hispanic female consumers. This study was ...
Corporate social responsibility : cultivating brand reputation through social media
(University of Missouri--Columbia, 2015)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] The role corporations play in their stakeholders' lives is an issue of extreme importance, and one with increasingly serious implications. From crisis ...
In-game promotions and their effects on sporting event attendees : a look at brand awareness and purchase behavior
(University of Missouri--Columbia, 2014)
In today's world of DVR and ad blockers, advertisers struggle to capture the full attention of their audiences. Advertisers are forced to break out of the norm in order to communicate their messages. Sporting events have ...
Messaging in the target/feed campaign : the intersection of cause-related marketing and organizational rhetoric
(University of Missouri--Columbia, 2015)
Cause-related marketing (CRM) relationships are mutually beneficial and occur when a non-profit organization and a corporation partner together for a specific campaign. To research the organizational rhetoric and how well ...
The front in flux : examining the relationship between African American population and front-page news depictions
(University of Missouri--Columbia, 2015)
This study attempts to determine whether newspapers reflect African American communities in areas where the minority group makes up half or more than half of the regional population by examining 462 stories and 327 images ...