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Trolls under the bridge :anonymous online comments and gatekeeping in the digital realm
(University of Missouri--Columbia, 2013)
This research examines the trend of anonymous online speech and the evolution of traditional gatekeeping roles of journalists as new media interaction with the public becomes commonplace. A textual analysis explores the ...
Enabled and constrained : culture, ethics and structuration in an advertising agency
(University of Missouri--Columbia, 2013)
Understanding the complexity of advertising ethics mandates an organizational approach to empirical research. Organizational culture affords attention to not only the advertising practitioner's perspectives of ethics, but ...
Reporting complex legal issues: an examination of the reportage on Citizens United and ACA
(University of Missouri--Columbia, 2013)
This study looked at the reportage of Citizens United v. Federal Election Commission and National Federation of Independent Business v. Sebelius from the New York Times, the USA Today and The Washington Post. Through the ...
Why do people post online? : an analysis of the online review posting (ORP) scale as an extension to the web motivation inventory (WMI)
(University of Missouri--Columbia, 2013)
Online motives are one of the most important starting points for understanding online consumer behavior (Rodgers & Thorson, 2000). The present research draws from existing research and the larger uses and gratifications ...
Effectiveness of health messages based on the transtheoretical model from a public campaign perspective
(University of Missouri--Columbia, 2012)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This study applied the transtheoretical model (TTM) to public health campaign messages to promote regular exercise. Recognizing that one of the key ...
Strategic English: linguistic framing as strategic communication in the EU political arena
(University of Missouri--Columbia, 2012)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] The research presented here examines lobbyists' language choices in strategic communication within the EU political arena. Framing theory and code ...
The boys on the blogs : intermedia agenda setting in the 2008 U.S. presidential campaign
(University of Missouri--Columbia, 2010)
This study analyzes intermedia agenda setting during the 2008 U.S. presidential campaign to determine the agenda-setting role of prominent political bloggers in relation to the mainstream news media and the candidates. An ...
A life of process and progress: the influence of writer Donald M. Murray
(University of Missouri--Columbia, 2010)
With his pronouncement to "teach writing as a process, not a product" in 1972, Donald (Don) Murray (1924-2006) enacted an approach to writing shared by like-minded scholars that would become termed the "writing process ...
Congress in the mass media : how the West Wing and traditional journalism frame Congressional power
(University of Missouri--Columbia, 2010)
Congress is often overshadowed by the presidency in the mass media, and research into portrayals of Congress in the mass media is limited. This study seeks to add to existing scholarship on Congress in the mass media and ...
Wingman, warrior, airman : branding the U.S. Air Force
(University of Missouri--Columbia, 2010)
Since the U.S. Air Force's inception in 1946, even after 60 years of air superiority and dominance, the Air Force struggles to find a recognizable image and identity among the five services, to include the U.S. Army, Navy, ...
Producing effective stories : the influence of presentation type and emotional tone on attention, arousal and memory
(University of Missouri--Columbia, 2010)
This study explores how presentation type and emotional tone interact with attention, arousal and memory. A psychophysiological experiment was conducted in the PRIME lab where attention, arousal, valence and memory were ...
Online newspapers' visual character and perceptions of credibility
(University of Missouri--Columbia, 2010)
Newspapers rely on content-based documentary photography to visually communicate current news events. As circulations declined in the mid-1980s, media owners persuaded editors into mixing traditional hard news on their ...
Members of Congress respond to the political blogosphere
(University of Missouri--Columbia, 2010)
As traditional media organizations faced challenging financial straights, closing their Washington news bureaus, an opportunity emerged for political blogs to seize upon the changing nature of political communication. New ...
A study of internal change communication practices : message, media, channel and approach
(University of Missouri--Columbia, 2010)
In a time when organizational change is occurring more frequently with higher stakes for implementing change successfully, it is critical for internal public relation practitioners to develop communication strategies using ...
Reporting from the front : a textual analysis of embedded reporting in the New York Times
(University of Missouri--Columbia, 2010)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] Embedded reporting during the Iraq War grew out of a new approach to the relationship between the news media and the military. Embedded reporters were ...
Defining characteristics of online-only news websites : a case study on the St. Louis Beacon
(University of Missouri--Columbia, 2010)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This thesis examines the ways that traditional newspaper journalism practice seeps into online-only news Websites. More specifically, this study focuses ...
The effects of stereotypical depictions of African-Americans in web-based news stories presented in conditions with different levels of distraction
(University of Missouri--Columbia, 2010)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] The study explored how individuals cognitively process stereotype-consistent and stereotype-inconsistent information about African-American characters ...
A revolutionary heroine for the twentieth century : Sybil Ludington in media, myth, and American memory
(University of Missouri--Columbia, 2010)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] Sybil Ludington as a figure of American history first appeared in 1907 in a book and magazine articles that were intended to pay tribute to her father, ...
The socially filtered media agenda : a study of agenda setting among news outlets on Twitter
(University of Missouri--Columbia, 2010)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This study examines whether and how Twitter users set the agenda for legacy media outlets by sharing news URLs. It also investigates which news story ...
Making movies that matter : how documentary films persuade viewers' beliefs, attitudes, and behaviors
(University of Missouri--Columbia, 2010)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This exploratory triangulated study attempts to better explain how two current social issue documentaries, FLOW: For the Love of Water and Food Fight, ...