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A starting point for identifying perpetrator genocidal messaging
(University of Missouri--Columbia, 2012)
The purpose of this research was to determine whether a consistent messaging strategy could be identified in three recent outbreaks of violence or if genocidal messaging will show tremendous variances that are unique to ...
Art directors' perceptions of the audience in U.S. magazines from 2009-2012
(University of Missouri--Columbia, 2012)
A magazine's design can visually set the overall tone of the magazine or specific story within the publication, and art directors frequently use this visual means of communication to inform their readers. Art directors ...
The changing job of journalism : the impact of new and social media use on job satisfaction in a television newsroom
(University of Missouri--Columbia, 2012)
Television newsrooms and the individuals or corporations who own them, find themselves under pressure to find creative ways to use new and social media to stay relevant to today's media consumer. That pressure trickles ...
Some things never change : myth and structure in Pulitzer Prize feature stories, 1997-2012
(University of Missouri--Columbia, 2012)
Myth and its components have structured ancient narratives and modern journalistic works. This foundational qualitative study was conducted to understand how myth was used in 15 of the most recent winning Pulitzer Prize ...
Body objectification in advertising : effects of visual sexual objectification on body image dissatisfaction and advertising effectiveness
(University of Missouri--Columbia, 2012)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] Based on Objectification Theory and Social Comparison Theory, the study examined the effects of beauty and non-beauty product ads featuring sexual ...
The impact of interactive media on community engagement : building support for K-12 public schools
(University of Missouri--Columbia, 2012)
This research analyzed the interactive media platforms and surveyed communications professionals in six Colorado public school districts to identify the mechanisms used to effectively foster a sense of community and ...
The real people speak: public relations practices of Alaska native corporations
(University of Missouri--Columbia, 2012)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] The overall goal of this study was the exploration of the development and use of public relations techniques by Alaska Native corporations, which are ...
It's about time : temporality in magazine feature stories
(University of Missouri--Columbia, 2012)
The media play a role in socially constructing time, among other things. This textual analysis examines how the concept of time is used in 12 award-winning magazine feature stories. This study was conducted to better ...
Electronic media access to the courts : permission denied
(University of Missouri--Columbia, 2012)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] The public, and the press have, a First Amendment right to attend trials but the same is not true for their electronic brethren if they want to use ...
Public relations among Christian, multi-national, non-profit organizations in Europe
(University of Missouri--Columbia, 2012)
Public relations as a profession has existed in Europe for more than a century, yet most current practice and teaching is based on the American model. To address this situation, in 1998 the European Association of Public ...
The new news : challenges of monetization, engagement, and protection of news organizations' online content
(University of Missouri--Columbia, 2012)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] As news organizations continue to struggle with their business models and ways to best employ new technology, advertising and subscription revenues ...
Media coverage of the adoption of electronic health records : a content analysis of local and national print newspapers and press releases
(University of Missouri--Columbia, 2012)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This article uses a content analysis to examine newspaper coverage and press releases coverage of the adoption of electronic health records (EHRs) and ...
Silence : the reasons why people may not communicate
(University of Missouri--Columbia, 2012)
This is a dissertation about how and why information does not flow in an industrial organization, and has impacts on owners, managers or employees when such issues as production errors, retention, or corporate survival are ...
Reshaping the "God beat" : how three community news websites frame religion
(University of Missouri--Columbia, 2012)
With a downsizing of newspaper staff and an upswing in Internet use, the religion beat has had to adapt, much like the rest of journalism. In some cases, the religion beat has been cut. But some publications maintain the ...
Changing lives, changing media : an investigation of the correlation between life transition and news media use
(University of Missouri--Columbia, 2012)
For decades, marketing researchers have been interested in understanding the relationship between life-changing events and individual consumer preferences and behaviors. Researchers have examined the influences of significant ...
A content analysis of sex articles in women's and men's lifestyle and health magazines
(University of Missouri--Columbia, 2012)
The present research attempted to build upon studies of sex content in popular magazines by analyzing how sex articles portray thematic aspects of sex, sexuality, and sexual health in women's and men's lifestyle and health ...
Conjoint analysis for effective use of online video advertising on video sharing websites
(University of Missouri--Columbia, 2012)
This study employs conjoint analysis to ask which online video advertising formats consumers prefer. Research has shown that online consumers prefer to watch entertainment programming without the information of ads, yet ...
Point, set, match : examining the impact of athlete endorser familiarity and endorser/product congruency on consumer attitudes, purchase intentions, and percieved [sic] endorser credibility
(University of Missouri--Columbia, 2012)
The purpose of this research is to examine the impact of professional athlete endorser familiarity and endorser/product congruency on consumer attitudes towards the brand, consumer attitudes towards the ad, consumer purchase ...
Proactive self-disclosure of threats : the effects of voluntary disclosure of corporate issues on perceived organizational transparency, credibility, and perceived severity of issues
(University of Missouri--Columbia, 2012)
Guided by the public relations literature of stealing thunder and organizational transparency, this study examined the effects of corporations' self-disclosure claims of their issues via Facebook on audience perceptions. ...
How can they remember it? : the effect of presentation format and information density on mulitmedia message processing
(University of Missouri--Columbia, 2012)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This study explores how presentation format and information density affect resource allocation and memory. A psychological experiment was conducted ...