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Message strategies and creative strategies of award-wining digital ads : an analysis of Addy Awards gold-winning digital
(University of Missouri--Columbia, 2017)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI--COLUMBIA AT REQUEST OF AUTHOR.]
Spirals of silence : examining Afrocentric and Eurocentric hairstyling for black women in broadcast newsrooms
(University of Missouri--Columbia, 2018)
How sports audience build parasocial relationships with fans : a social media case study
(University of Missouri--Columbia, 2017)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI--COLUMBIA AT REQUEST OF AUTHOR.]
A study of internal change communication practices : message, media, channel and approach
(University of Missouri--Columbia, 2010)
In a time when organizational change is occurring more frequently with higher stakes for implementing change successfully, it is critical for internal public relation practitioners to develop communication strategies using ...
Media coverage of the adoption of electronic health records : a content analysis of local and national print newspapers and press releases
(University of Missouri--Columbia, 2012)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This article uses a content analysis to examine newspaper coverage and press releases coverage of the adoption of electronic health records (EHRs) and ...
Most effective communication strategies to introduce campus solutions systems to college/university campuses
(University of Missouri--Columbia, 2011)
This study compares the methods used to promote new Campus Solutions systems on college/university campuses during the past ten years to the time reported for full adoption by students, staff, and instructors. Questionnaires ...
The role of video on sports fan attitudes
(University of Missouri--Columbia, 2015)
Given its importance in the brand management of sports teams, this study primarily investigates the influence of sports video on fandom and team loyalty. Building upon a history of research on fan motivation, the ...
Twitter and television : a uses & gratifications study of Twitter usage and television viewing
(University of Missouri--Columbia, 2014)
The research survey and analysis contributed to the body of knowledge of the motivations for watching television and using Twitter. The results identified the motivations of relaxation and escape, companionship and social ...
In-game promotions and their effects on sporting event attendees : a look at brand awareness and purchase behavior
(University of Missouri--Columbia, 2014)
In today's world of DVR and ad blockers, advertisers struggle to capture the full attention of their audiences. Advertisers are forced to break out of the norm in order to communicate their messages. Sporting events have ...
Women in sports journalism: hiring practices through a feminist lens
(University of Missouri--Columbia, 2015)
This research was designed to find out how women are evaluated during the hiring process for positions in sports broadcast journalism. Interviews with a talent agent for broadcast news personnel, with the associate managing ...
She's too pretty : how model attractiveness and social comparison impact consumer self-esteem and purchase intention
(University of Missouri--Columbia, 2013)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] The current research was performed to determine the relationships between model attractiveness, social comparison, consumer self-esteem, and consumer ...
The portrayal and frequency of religion in secular rap music
(University of Missouri--Columbia, 2012)
Secular rap has arguably become one of the most influential and popular genres in music, and its effects on aspects of American culture, like sexuality (Ward, Hansbrough, & Walker, 2005) and violence (Jones, 1997), have ...
Women in science : are portrayals on primetime television negative, and what are effects of exposure to such content?
(University of Missouri--Columbia, 2015)
Twenty years ago, the U.S. Department of Education began investing millions to get more girls interested in science, technology, engineering and math -- or STEM -- fields. Yet the needle has barely moved, and the American ...
A social identity analysis of racial minority professionals working in the advertising and public relations industries
(University of Missouri--Columbia, 2016)
The purpose of this research is to examine how racial minority professionals in the advertising and public relations industries construct their racial identities through the use of semi-structured interviews. Social identity ...
A study of the portrayal of female on-air talent on Spanish language television news
(University of Missouri--Columbia, 2017)
Research on Hispanics in the media reveal they are shown in stereotypical roles, wearing tight, sexy clothing and excessive accessories. This research was conducted from a cultural position and used feminism as a theoretical ...
Acculturation levels and brand perceptions of Hispanic female consumers
(University of Missouri--Columbia, 2017)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] The research in the following thesis reveals a correlation between acculturation and brand perceptions of Hispanic female consumers. This study was ...
Stereotype threat and the mass media : the athletic test performance of black and white students
(University of Missouri--Columbia, 2014)
An experiment showed that a sports news article based on negative racial stereotypes about Black or White athletes can impede athletic performance based on the theory of stereotype threat. In the experiment, White participants ...
Self-esteem's moderation of self-congruity effects on brand loyalty
(University of Missouri--Columbia, 2015)
This research set out to find how consumer self-esteem moderates the relative importance of actual self-congruity vs. ideal self-congruity on women's brand loyalty to fitness brands. College-aged women were the primary ...
Point, set, match : examining the impact of athlete endorser familiarity and endorser/product congruency on consumer attitudes, purchase intentions, and percieved [sic] endorser credibility
(University of Missouri--Columbia, 2012)
The purpose of this research is to examine the impact of professional athlete endorser familiarity and endorser/product congruency on consumer attitudes towards the brand, consumer attitudes towards the ad, consumer purchase ...
The effect of game-day promotions on increasing game attendance and fan engagement for major league baseball teams
(University of Missouri--Columbia, 2015)
This study applies contingency theory to analyze how effective promotions are at increasing attendance and facilitating fan engagement. Contingency theory framework assumes there is neither a best way to organize nor is ...