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Proactive environmental risk communication : multiple publics' evaluation of for-profit corporations' sustainability communication
(University of Missouri--Columbia, 2010)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This research expands understanding of corporate environmental communication beyond green advertising and environment responsibility reports of CSR ...
Social media and crisis communication: using social media and image repair discourse to maintain positive image
(University of Missouri--Columbia, 2015)
In 2012, the COO of Chick-fil-A, and present day CEO, Dan Cathy, offered his personal opinion on gay marriage during two separate interviews with conservative media outlets. Those statements ended up making national ...
Strategies for tailored messages : interaction of personal value orientation and freedom threat for chronic diseases management and behavior changes
(University of Missouri--Columbia, 2015)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] The purpose of the overall study was to explore more effective ways of creating tailored health messages for technology-based interventions in order ...
A qualitative analysis of strengths and liabilities of former journalists in public relations roles
(University of Missouri--Columbia, 2015)
Since the birth of the public relations industry, journalists have filled much of its ranks. Following the introduction of James Grunig's general theory of two-way symmetrical public relations, various corollaries have ...
Games of information : informational and normative influences of media structures on the likelihood of militarized interstate disputes
(University of Missouri--Columbia, 2010)
This dissertation examines the influence of media freedom on foreign policy, specifically, the decision of leaders to use militarized force in resolving international disputes. It begins by revisiting the libertarian ideals ...
Presenting the dragon to the eagle : testing the influence of message framing and valence on public perceptions
(University of Missouri--Columbia, 2013)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] The study examined the influence of negative and positive stories framed episodically and thematically on cognitive perception, attitude formation and ...
Social proximity and user-generated health content : an experimental test of perceived source similarity and construal level theory
(University of Missouri--Columbia, 2013)
The affordances of the internet, particularly as manifest in social network site platforms, allow for interpersonal mediated communication with socially proximal sources. In a 3 (expert source cues vs. low cues vs. low ...
Silence : the reasons why people may not communicate
(University of Missouri--Columbia, 2012)
This is a dissertation about how and why information does not flow in an industrial organization, and has impacts on owners, managers or employees when such issues as production errors, retention, or corporate survival are ...
Breaking down barriers : utilizing audiovisual and gain-message frames to attenuate psychological reactance and increase source credibility towards strategic health messages
(University of Missouri--Columbia, 2011)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This study was guided by the idea that persuasive health messages have a better chance at being successful if they mitigate the negative force toward ...
Social presence and source credibility in blog-mediated crisis communication
(University of Missouri--Columbia, 2011)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This study primarily attempted to achieve a better understanding of how a conversational human voice versus a corporate tone of voice affects key ...
A tale of two multinationals : the BP and Greenpeace "Go green" conflict in an era of green crisis
(University of Missouri--Columbia, 2011)
This dissertation offers an in-depth case study of the 11-year BP and Greenpeace conflict. A framing analysis of news content from newspapers in the United Kingdom and United States are employed to identify how the two ...
Mediating and moderating factors that affect health journalists' perceptions of conflict issues
(University of Missouri--Columbia, 2011)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] Taking an affective and cognitive approach toward effective conflict management communication, this study attempts to analyze the mediating and ...
Technology and trust : how new communication technology impacts electric utilities during and after natural disasters
(University of Missouri--Columbia, 2015)
This study examined how the medium an electric utility uses to communicate during a disaster effects organizational reputation and how location (rural vs. non-rural area in America) effects organizational reputation based ...
The effect of modality and response strategy on evaluations of credibility and reputation
(University of Missouri--Columbia, 2013)
Crisis situations represent major threats to the perceptions of companies by their key publics. This study draws from existing research in an effort to understand how the crisis response message characteristics of modality ...
Proactive self-disclosure of threats : the effects of voluntary disclosure of corporate issues on perceived organizational transparency, credibility, and perceived severity of issues
(University of Missouri--Columbia, 2012)
Guided by the public relations literature of stealing thunder and organizational transparency, this study examined the effects of corporations' self-disclosure claims of their issues via Facebook on audience perceptions. ...
Immunize the vaccine rumors: Effects of inoculation messages and tone of voice on HPV vaccine compliance
(University of Missouri--Columbia, 2014)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] The primary purpose of this study was to develop an effective health communication strategy to guide the decision-making process of parents regarding ...
How do you like this comment? : persuasive effects of online comments and heuristic cues in crisis communication context
(University of Missouri--Columbia, 2014)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] The emergence of online communication reflects a shift in public relations (PR) roles, with more emphasis on interactive features in news such as writing ...
A qualitative study of factual correction requests for corporate reputation management
(University of Missouri--Columbia, 2014)
Effective spokespersons on Twitter : experimenting with how profile gender & network size impact user perceptions of credibility and social attraction
(University of Missouri--Columbia, 2010)
In addition to pulling in millions of everyday users, Twitter attracts strategic communicators aiming to forge personal bonds with users. Strategic communicators face a dilemma in creating Twitter profiles online, as the ...
Identity crisis : the role of organizational culture in defining public affairs and its roles, missions, and value in the United States Marine Corps
(University of Missouri--Columbia, 2015)
This study examined the valuation of soft power, specifically public affairs, and the understanding of public affairs missions within the U.S. Marine Corps from the perspective of public affairs practitioners and Marine ...